Find all the programming of the Festival 

Thursday of Ethical Fashion  KULTECO 

The KULTECO Festival for Ethical Fshion and indian design 

Indian Shooting for KULTECO festival  

After a first interview, in January 2013, to evaluate in which way I could come and help him in the project, it is in his ready-to-move showroom, right in the Village des Créateurs, that I joined Jean-Marc, the very first day of my internship, 3 weeks ago. Struggling my way through the boxes in a messy room, I found that day Jean-Marc with nostalgia and emptiness across his face, although he was smiling to me to greet me. After a few days, I realized I arrived in in the company when a chapter was coming to an end in the history of the little indian-style logo… gone were the days in the little “cocoon” of the “Passage Thiaffait”, it was now time for Marron Rouge to move on and stand on its own feet. But my mind was made up, I would definitely be a part of the new chapter!

My name is Adèle. A young, eco-freak, 27 year-old woman, graduated from Lyon II University with a Master in Brand-strategy and, as Jean-Marc, willing to build a cleaner and even more beautiful future for the mankind. I’ve always yearned for a job in a “conscious” and “conscientious” company. Conscious of what it would bring to the society, and aware of how and why it would do it. Keen on Marron Rouge’s creations, but also on the project’s “ethicological” integrity, I could only join the adventure… even if this would first mean carrying all those boxes and bags, the great teak table and the old little sewing machine table that seemed to weight like a ton! And the new shop with the exposed ceiling beams and the stone wall was absolutely gorgeous! I knew it, Marron Rouge was going to work, but also Marron Rouge and me would hit it off!

After three weeks spent in the company, I could now understand the organization of Jean-Marc’s enterprise : a “multi-task” founder that devotes himself to the design of his products as well as to the monitoring of the production chain, logistic chain, but also to the prospecting of retailers, to the brand’s web-marketing and even to the development of an e-commerce platform.

After visiting the premises of Bioport in Vaulx-en-velin and after taking part in the press day organized by the press agency in Paris, I discovered Jean-Marc’s work hinges on the help of two professional teams for the press relations and logistics :

-         My Beautiful RP press agency, dedicated to the development of his press relations, and specialized in the “ecological and ethical” press world is absolutely crucial for Jean Marc and his brand to be renowned in the fair-trade design area. Besides, the agency’s work has clearly a revenue impact for Marron Rouge.

-         Bioport logistics platform: its job is to make the link between the manufacturers in India and the final customer or retailer in France by storing Marron Rouge’s products and preparing the various orders.

Both of them provide Jean Marc with more security concerning tasks that require much time, much accuracy and great professionalism and that Jean-Marc cannot do alone.

As regards the brand positioning, I think I understood Marron Rouge seeks to appear as a green fashion and design products quality brand that would sell up-market and yet not so expensive products.

Concerning its brand identity, Marron Rouge seems to have understood the importance of dedicating itself to the materials which introduced  it to the public –recycled bike-tire, inner-tube, parachute bag canvas and security seatbelt. As a matter of fact, it sounds that the brand DNA is about recycled gum, canvas and security seatbelt and that Marron Rouge ought to preserve it… without curbing it though!! And in fact, Jean-Marc hasn’t hesitated lately to expand his parachute bag canvas bags collection, develop its fleet of furniture, and much more! From may on, you will be able to wear Marron Rouge not only on your shoulder, on your ears or under your bottom but on your feet!!!

After doing bags, furniture and jewelry, thanks to the encounter between Jean-Marc and his friend Stéphane Bourmaud-Baudet, the idea of extending the collection to the footwear was born! And now we only can wish good luck to our multi-recycled brand!

I restart because they are fairy tales that begin this way.

For those who know me a bit, I’m pretty present on social networks including Facebook.

I’ve built since the arrival of Marron Rouge on the networks a number of “friends” and contacts rather nice, and one (I would rather) with which we trade fairly regularly and in a humorous mode

Nathalie Locquen, we talked about her,  learned embroidery with “grandmothers” and took over the seam to the birth of her children.

A day of delirium, she sent me a “post” on my Facebook page saying that he would be great if  Jean-Marc Marron Rouge start to make recycled shoes. I found the challenge “bold”. I told her that it was not into my skills and that the competent person to design shoes is Stéphane Baudet-Bourmaud, a Facebook ‘s friend and former designer at Clergerie.

To make shoes was not a project for me at first, and then I calledStéphaneand told him why not? Does the project to make shoes completely recycled was a project he wanted to do. We first met inParis. I explained how to him hoes and materials and limiting ourselves initially to shoes “simple” style sandals, mules. I immediately saw an extension of the accessories collection Paix Joyeuse (joyful peace). Materials were approached on my side, the tire tread, the tube outside / top and canvas parachute bag (cotton) and is in direct contact with the skin.

Stéphanethen “floored” and came to Lyon at Village des Créateurs (Designer’s Village) in order to work  more precisely  before I leftIndiain January 2013.Stéphanethen left me the “models” he had prepared, and when I arrived inIndiato do the other prototypes of my new collection, I showed them the shoes … They were surprised but “excited” and they said IT WORKS! Recycled shoes  for Marron Rouge were born.

I love human adventures that lead to the real and concrete.

This collection will be available in May 2013 at a price of 49 € for the 4 models women and 59 € for the men’s model.

Cette collection sera disponible en mai, 2013 au prix de 49 € pour les  4 modèles femmes et de 59 € pour le modèle homme.

Press Release (In French)

First press articles (in French)

This video is about an island in the ocean at 2000 km from any other coast line. Nobody lives, only birds and yet, you will not believe what you will see here. Please don’t throw anything into the sea. Unbelievable, just look at the consequences. For more news and stories visit us at: http://thecontroversialfiles.blogspot.com/

There are already two issues published and the third will be available  on February 7, 2013. The aim of this magazine is a “review time for change.” All topics are covered including, health, sustainable development, culture, sharing initiatives, the “best examples” to live differently …. This newcomer to the media landscape is initiated by two brothers François and Jean-Dominique Siegel who were co-directors of the VSD magazine founded by their father Maurice Siegel.

The format of the magazine, and the layout displayed show immediately a difference. The photos and articles are of good quality.

The summary of number 2 shows the following subheadings:
Read
Live
Breathe
Invent
Look
Slow
Enjoy
Discover
Share

Supplement Initiative  is attached to the main magazine and it is defined as “the magazine for entrepreneurs who create the world of tomorrow.” In the February 2013 issue of the supplement Initiative presents “100 who make the France of tomorrow.” And the “100″ have signed a Manifesto published by the magazine

 It is even more than 100, 104 men, women, enterprises, organizations, associations who signed the  Manifesto WE Demain.

And I signed this Manifesto
The  magazine portrays the 104 signatories.

Dear Sponsors, Dear donors,

For this begining of the year, the entire team Parrainages Inde  wishes to present you the best for 2013 , and express gratitude for your support  to the lonely womans and their kids.

Here we started the year with a large meeting of sponsored women and their children. It was an opportunity to remind families the rules that govern our association, but the event was also happy with dances and songs.

Due to the dilapidated premises we occupy Pondicherry (Kamaraj Nagar), we will move to the end of February a new office, easily accessible to families and cleaner. We were in this office Kamaraj Nagar 8 years …

In 2012, thanks to your donations, we were able to continue our actions: establishment of regular English classes, distribution of mosquito nets to families with medical information, purchase of basic equipment for every house (fans, metal cabinets …). All houses destroyed or damaged by the cyclone  Thane have been repaired.

We continue to welcome single women and their children to the office and be attentive to their needs including education and health.

In early February, we will organize a meeting for adolescents with an indial social worker  to inform India about sex and the risks of early pregnancy. We wanted to implement this information due to the distress of sponsored girls, who were married, who had a first child and who regretted their choice today not to have pursued their studies.

The incoming projects for the beginning of the year 2013 are:

• Information given by a lawyer on legal rights of women against violence.Indian society is moving and in this regard, here is   an article in the newspaper “Hindu” following the death of a young woman raped in Delhi.
• Training for to how to do  manufacturing jewelry for fifteen women who could sell their production in their neighborhoods and improve their income.
• Resumption of English courses during school holidays ….

Team Parrainages Inde

Ernestine, Leela, Evelyne, Françoise Isabelle and Jean-Marc

I wanted to know more and I approached the designer of her lamps and this is what she tells us

Can you tell us a little about yourself and your territory Sologne?

Jean-Marc thank you for this interview! I’m Christine Salmon, married 40 years, 3 beautiful children … A life full ultra, devouring passions & Lampes de Sologne today! I am originally from Aquitaine and installed in Sologne Nançay for over 15 years.

Sologne is my adopted home, a forest region located in the central region between the Loire and the Cher. Mysterious legends rocked the Sologne area is rich and diverse. Forests, ponds, marshes, moors compose, oaks and pines are everywhere, the fog prompted sometimes. Sologne is a magical place where nature, culture & traditions mingle discreetly, to unwind and recharge! This place has been a revelation for me.

MR: Why Lampes de Sologne?

It is primarily a love story with the timber. The wood is present all around me & this since my childhood and even more since I’ve been with my husband who is carpenter and frame specialist as a carpenter  companion of duty. Timbering, exposed beams, windows, furniture, lighting, wood is a hyphen decorative natural, raw, reassuring evident between the house and the forest that surrounds me.

It is then a passion for interior design that I care, think, polishes soon as my time permits. I enjoy my designs & classic kinds. I love to hunt in fleas markets, I tinker, I assemble, I associate local handicrafts to create unique worlds. Sologne is my playground, I like to highlight its mystery and grandeur in my creations. Lampes de Sologne are somehow the cornerstones of what I reported my walks in the woods in my bundle inspirations.

MR: How & with what are they made?

I manufacture my lamps by hand in my workshop. The lamp bases are cut from old oak beams. I spent several days looking for the perfect piece of wood from beams, trusses or antique trunks in the forest. I love working on unique designs that offer aesthetically pleasing natural detail. I play with the grain of the wood, its ribs, its nodes, its cracks, texture …

MR: Do you make your feet lamps and lampshades?

I make the feet of lights and draw the blinds. Even if I happen to make some shade, I make most models by a local designer lampshades, recognized for the quality of its fabrics and expertise. It uses some high-end fabrics, natural linens, embroidered some models to the delight of some clients and is always looking for unique designs & surprising.

MR: What templates lamps do you make?

All templates are imagined. Today I present my catalog in small and large models: lamps, lamps & floor lamps lounge. Their size varies between about 40cm and 1 meter 50.

MR: Where can I find Lampes de Sologne?

Currently on the site http://www.lampes-bois.com . My workshop in Nançay (18) will soon be available as a showcase & can therefore accommodate my clients a few weeks. I am also looking for partners who would like to present my lamps Paris & Orleans, I want to call

MR: If you were to give us 3 good reasons to rob the shop lights Sologne, what would they be?

In addition to helping heart that must lead you to contact me to book the model you like, there are actually other reasons that should encourage you to splurge on a lamp Sologne. You ask me three good reasons, they are:

1. + The Artisanal (all models are unique!)

2. + The French manufacturing (lamps are manufactured entirely in Sologne)

3. + The environment (recycling of wood, with little or no transportation, treatment with beeswax …)

I can not help but add a fourth!

4. My lamps are made with the utmost care and have done so far and customers happy!

         Do not hesitate to contact Christine she can even make custom lamps

Early December, I received a package in the mailbox of Marron Rouge.

I am still a a true kid and I’m excited to have a package and do not know what’s in there.

Trrrr (drumroll) what in the package …. !!?

A book

A book with a beautiful cover

A book with two names that speak to me:Sophie Macheteauand Marie-Noëlle Bayard.

I put these two ladies in relationship and they make stuff behind my back without telling me ….  !?.

(Smiles)

This book is ” MES PETITS CADEAUX ECOLOS 100% HOME MADE ” BySophie Macheteaupreface and Marie-Noëlle Bayard.

Very nice  meeting I had about 18 months ago, when I was looking for a press agency. We had agreed to Marron Rouge. And from these 18 months I get to know this woman full of heart, bio-Epicurean, funny and very creative. She creates itself (fine) jewellery in  recycled paper and arranges a press conference with her shock team delighting your taste. Energetic, positive and human  are three adjectives that I would attribute to Sophie!

Besides, we will let her speak :

 Sophie can you give us a brief overview of your career?

A very eclectic career that has shaped my character and shaped my vision: I made three 8!!

8 years in Film Event

8 years as head of training in a sign very cross about the naturalness

8 years as head of a green advertising agency

 From where do you get the taste for Recycling?

The Recycling is not an end but a unique and infinite artistic expression. What I like is from a harmless object like a magazine and see infinite possibilities of transformation and metamorphosis. Marvel again at 41 years of little things in my eyes is a luxury.

 Greedy?

Yes I am both proud and gourmet gourmet be. My winning trio: fruit freshly picked red, my tiramisu pink / matcha and my delight insider (all chocolate).

 The environment funny, but why?

I would not say a pleasure but a necessity, awareness long that I owe to my parents.

 When you find the time to write this latest book?

Evening, night and weekend

 What made you laugh the most in preparing this book?

Nothing, I do not laugh (LOL)

MES PETITS CADEAUX ECOLOS 100% HOME MADE is a very nice book that reads several times and are in two parts.
 

The first part gives you advice and I liked Sheet Memo No. 1 Home Made gifts to avoid ….
Here you can find tips, advice and tricks to make yourself beauty products or welfare, candles, scents, sweets, jewelery, bags. You will find lots of good address to buy your ingredients. In short, nothing is missing in this lovely book.

The second part lists for you:

Small gifts beauty

Small gifts welfare

Small gifts and decorative fashion

Recette Déco Mode N°6 – BO A la Une en papier journal recyclé

Small gourmet gifts

Recette gourmande n°10 Mendiants Maya

 Now that Sophie told I need to present a second time  Marie-Noëlle Bayard ?

The talented designer who created us our first two collections of stuffed toys and who also writes quite well look here

 You could fin Sophie Macheteau’s book  at  Editions Jouvence 
 

Collection : Carrément Jouvence
ISBN : 978-2-88911-298-2
Format : 19, 5 x 19,5 cm
192 pages / Price : 14, 90 € / 22 CHF

Official Web site of LYON VILLE EQUITABLE ET DURABLE

This is awarded by the City of Lyon which underscores our continued commitment in the following areas:

•     Governance and human relations management
•      Environmental impact
•      Ability to stimulate responsible consumption
•      Corporate citizen and local anchoring
•      Capacity for innovation

We have received this certification and are proud to share it with you.

And here is the picture of the award ceremony by Francoise Rivoire, the  Responsible for Social Solidarity Economy and Sustainable Development of the City of Lyon

Copyright Marron Rouge

Following the great initiative of Echo Mag last year in April 2011, they decided to “get it” again this year and organize a new photo contest. Not only a new photo contest is organized, but a new website / blog is born cyclechicgeneve.com. The contest theme is “Take pictures of glamorous cyclists in Geneva, Lausanne, Fribourg and Reykjavik, and send us these photos at cyclechigeneve [at] gmail dot com” The subject must not only be cycling, but cycling and the cyclist. Send us pictures of cyclists glam, chic, shimmering, cool.

The contest began on June 23, 2012 and ends precisely on Saturday 1st September 2021 at 12:43

All contest details here (in French)

The 5 best photographers can choose their price, starting with the first winner.

• Knog bag a bike, donated by the Bike Shop in Vernier Demierre
• A bike bag Vaude M Bayreuth, hosted by the bike shop Flyer Centre à Genève
•  A bag with recycled bicycle donated by Marron Rouge, the online store of ethical products and recycled
•  A guide to the most beautiful bike rides in the Lake Geneva region, offered by ProVelo Genève
•  A bike helmet offered by the ATE Genève