Some green definitions – Volume 2

After the trade show Planete Durable and Valeriane, I just completed today two of the green definitions bringing my personal input on sustainable development initiatives


BIO : here is a vast subject a broad topic that I’ll try to get by as a mere neophyte. First of all a definition of organic farming that I got on Wikipedia:

Organic farming is the form of agriculture that relies on techniques such as crop rotation, green manure, compost and biological pest control to maintain soil productivity and control pests on a farm. Organic farming excludes or strictly limits the use of manufactured fertilizers, pesticides (which include herbicides, insecticides and fungicides), plant growth regulators such as hormones, livestock antibiotics, food additives, and genetically modified organisms.”Organic agriculture is a production system that sustains the health of soils, ecosystems and people. It relies on ecological processes, biodiversity and cycles adapted to local conditions, rather than the use of inputs with adverse effects. Organic agriculture combines tradition, innovation and science to benefit the shared environment and promote fair relationships and a good quality of life for all involved..”

Initially that it is organic agriculture and when you wear an organic T-Shirt or an organic garnment it come for organic farming and it is the cotton which is organic. It is exactly the same for organic vegetables, when you go to an organic restaurant you eat vegetables which come from organic farming. It is the same for cosmetic products or maintenance products/they are based of elements which come from organic farming.

For more information on these specific subjects I invite you to visit sites and blogs (in French) of ABONEOBIO and CUSINE SAINE.


We cannot get BIO with “all the sauces” . during some trade shows we were charged to do only recycling so we are not BIO. We have been asked what was our BIO approach, and we were passed  the selection committee of exhibitors. The question was surprising and it is probably one the reason why we wrote these notes on green definitions. We must not confuse everything and it is not because we are not doing “BIO” products that our approach is not for the environment,  I would say quite the contrary.. We just recover fabrics or materials not bio degradable and we reuse it to avoid the  burial or chemical destruction. We are not in a world where everything is BIO : my keyboard is not bio, the structure of the booth where we exhibit contains non bio elements. The selection committed of some trade show refuse our application as an exhibitor because recycling is not bio…!!! And when you when you walk through aisles of the trade show you can see everywhere that you should sort and recycle. I do not blame anything, but sometimes despite all efforts we make for environment  some people “draw unwarranted litigation” BIO is wonderful, I will not shout enough louder to tell it, but not only. Everything is the way to communicate. It brings us to the next subject GREENWASHING (See Green definitions Volume 1)


In order to illustrate this topic we ask a specialist Céline Réveillac who manges a blog (in French) on communication and Greenwashing


Some practices tools to put in place a responsible communication


Responsible communication implies the consideration of environment, social, and societal issues in the means use and elaborated messages.

But be prudent about pre conceived ideas! Every action which have an ecologic impact, the idea is not to print less and do more Internet. It is especially adapted tools based on the objectives (target(s), message(s)…) while these tools are most as possible eco responsible at all levels : manufacturing, diffusion, respects of all parties …

UDA and Ethicity have defined the 5 following principles :

1. Enter the total external public speaking as part of a code of responsible communication: integrating an internal charter marketing and communication responsible listing the principles that should be the communications content of messages, impact on targets, etc..

2. Encourage audience being targeted to act responsibly

3. Use private data with loyalty to its end customers in its marketing approach and business

4. Initiate a process to validate internal communications before their outreach: creating a repository in line with national and international standards (recommendations of the BVP, the ADEME …).

5. Incorporating environmental impacts in the criteria of choice of communication media


Right now nothing bugs me more than the new green logos of major brands of large retailers. Logos and storefronts are they made from environmentally friendly paints, carpets, they are free of chemicals? This is a fine example of greenwashing … Laurence’s once again made a note last week that illustrates this point.


It was still a “little rant” but I always keep my good mood and my optimism. I found these definitions on green with a volume 3 ….

4 commentaires sur “Some green definitions – Volume 2”

  1. Ce qui surprend c’est que les personnes qui réclament du bio sur les stands et semblent surpris ne sont pas forcément celles qui ont enclenché justement un changement dans les pratiques, c’est comme une critique facile au 1er degré. Il faut avoir le temps d’expliquer que ce qu’on croit bon au premier abord n’est pas forcément la bonne solution, sauf que ce n’est pas toujours possible d’avoir ce temps d’échanges. Les entrepreneurs engagés se heurtent à une maturité du marché qui n’est pas là. Du coup ils doivent faire ce boulot “d’éducation” sauf qu’ils ne sont pas rémunérés pour cela et y consacrent malgré tout beaucoup de temps et d’énergie. Le retour sur investissement n’y est pas forcément. Le client s’informe et il a raison, mais papillonne…

  2. Jean-Marc says:

    Merci de cet avis que je partage.
    Je ne reproche rien au client bien au contraire, mais “l’éducation” devrait pas forcement venir d’acteurs engages comme nous, même si je le fais avec plaisir. Il est juste très frustrant que des organisateurs de salons bio nous acceptent en tant qu’exposant et nous rejettent en tant qu’acteurs tout court, du coup les consommateurs sont un peu perdus.

  3. […] Ce billet n’a ni la prétention de critiquer quelconque acteur,. […]

  4. […] Ce n’est pas de l’écologie dont on doit avoir peur, mais un d’un autre exemple flagrant de notre monde actuel le greenwashing ! (on veut nous faire  passer des vessies pour des lanternes). Je vous invite à lire ou relire le billet que j’avais fait sur le sujet […]

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