Marron Rouge

Since June 25, 2012 Red Brown qualifies for an initial period of three years

Official Web site of LYON VILLE EQUITABLE ET DURABLE

This is awarded by the City of Lyon which underscores our continued commitment in the following areas:

•     Governance and human relations management
•      Environmental impact
•      Ability to stimulate responsible consumption
•      Corporate citizen and local anchoring
•      Capacity for innovation

We have received this certification and are proud to share it with you.

And here is the picture of the award ceremony by Francoise Rivoire, the  Responsible for Social Solidarity Economy and Sustainable Development of the City of Lyon

Quick reminder about the origin of the project: This project was born from a trip to India where we met an intern within the NGO that we manufacture bags and recycled inner tube, which had been a pupil of the SchoolLa Martiniere Diderot. We asked her to put us in touch with his teacher, Delphine Mille, to organize a contest on the theme of recycling. The project began in September 2011 and just ended in March 2012 and 15 laureates were selected. Achievements have been first presented at the Open Days of La Martiniere High School on 9 and 10 March 2012.
On March 28, 2011 a jury of professionals met to elect the best creations of the 15 laureates, pre-selected by Delphine Mille, a professor at La Martiniere Diderot and Jean Marc Attia founder of Marron Rouge
Jury members are: Amanda, president of Artgens, Laure Vial Lenfant, society LM Show, Sophie Tinland Lelandais, teacher DSAA Creator, designer at La Martinière Diderot, Cecile Liard, organizer of the Marché de la Mode Vintage à Lyon, Frederic Cadet, designer and CEO of the agency of eco-design, with its nomMathilde Alexander, creator of Mademoiselle Dimanche, Aline Périer, photographer, Isabelle Gleize, Director Village des Créateurs, Thousand Delphine professor at La Martinière Diderot, and Jean  Marc Attia founder of Marron Rouge
During this work session the following criterias were defined by all jury members:
• Opportunity to open a new line of products for Marron Rouge
• Consistency with the strategy of Marron Rouge
• Feasibility of mass-produced by Marron Rouge
• Cost of manufacture due to mass production by Marron Rouge
• Product Innovation
• Product triggering an impulse purchase
• Potential for sustainability in the market “mode-Deco-Design” for Marron Rouge
A nice discussion arose from this jury who worked in an objective way and that is really focused on the criterias. It therefore did not question in any way the creativity of students who have demonstrated a great inventiveness and who have talent ..
Thanks to this particular meeting with professionals that I personally did not know at first is born a great adventure it has really shown what were the real viable projects to Marron Rouge, beyond even the blows of heart starting

Four designs have been awarded by the jury:
• The first is Shana Derivière that created small knots recycled seatbelt and frayed ends. This will be declined by Red Brown as a trademark with the fashion accessories delivered

• The second is Laura Norman, who has created from the tube and woven bamboo spikes inside, desk accessories. Through this work she has created a “new material” which could be declined by Marron Rouge  in other decorative objects design

• The third is Anaïs Buyère who created from bicycle inner tubes a floor mat. Due to this work, Marron Rouge will create modular carpet made from “slab” interlocking

• The fourth is Eva Peillex that creates a floor mat made from recycled seat belts and woven

The four winners received a voucher for 100.00 Euros each.
La Martiniere Diderot received a voucher for 200.00 Euros for the association of the school for purchase of books or other cultural materials.

This project was born from one of my trips to India where I met an intern within the NGO that manufacture the recycled inner tube bags . She had been a pupil of the school of Diderot’s La Martiniere. I asked him to relate with his teacher because I had the idea to a contest on the theme of recycling.
I met Delphine Mille, a professor at the school of La Martiniere Diderot repeatedly since November 2011 we set up this contest to students.
Here are the steps that we have set up with Delphine Mille:

• A first meeting to
  • Explain who is Marron Rouge
  • Describe the importance of design above all in a recycled object
  • Emphasize the environmental importance
  • Use the best manufacturing sectors with emphasis on the importance of the social economy and in my views
  • Provide some raw materials such as inner tubes, seat belts
• A second meeting to evaluate student projects and redirect or reinforce their creativity
• A third meeting to select the winners
• Finally one last meeting to have a prototype finished product and remove students who could not present a real prototype

The project is now completed and 15 winners are selected. Achievements have been first presented at the Open Days of La Martinière Diderot on 9 and 10 March 2012.
On March 28, 2011 will be selected by a jury the best achievements of the 15 winners.

Jury members are:
Amandine, president of Artgens
Laure Vial Lenfant, society LM  Show

Sophie Tinland Lelandais, teacher DSAA Creator, designer at  La Martinière Diderot

Cecile Liard, organizer of the Vintage Fashion Market in Lyon
Frederic Cadet, CEO and designer of the eco-design agency bearing his name
Mathilde Alexandre, creator of Mademoiselle Dimanche 
Nicolas Asboth, founder of the concept Store ORIGEEN
Aline Perier, photographer
Isabelle Gleize, Director Designers’ Village
Delphine Mille professor at La Martinière Diderot
The best projects selected by the jury will then be sold in whole or part by Marron Rouge  as part of its strategy
The work of the 15 winners will be featured in the exhibition hall of the Designers’ Village in Lyon from Thursday, March 29, 2012 from 17:00 and until 31 March 2012 as part of Days of Crafts in initiative of the Chamber of Trade.

As some of you know, we are closely linked with the association Parrainages Inde.

Staff Parrainges Inde

This association under French law help single women in the region of Pondicherry in India. These women are either widowed, abandoned or divorced. Within the association we fund the education of their children. On December 29, Hurricane Thane was very violent in Tamil Nadu, especially in the region of Pondicherry. A lot of women that the association help, were affected by the cyclone. Their house (hut) were completely or partially destroyed.

I got daily news of the situation which is not the most fabulous. The first day I had Evelyne, the president of the association, she was under charm  as all these women had one thing in mind for January 1st,  is to wish their vows to Evelyne while their “house” was either completely destroyed or very damaged.

To date the census was done on women who are sponsored to the number of 110, 72 huts of 110 ( have not yet been visited), 14 are completely destroyed, 25 have lost their roof or are very poor condition, 33 were given the shock.

In solidarity, in Marron Rouge, we decided to pay 5% of sales made on our website for the period 1 January 2012 to February 15, 2012. For those who want to help, by donating the contact to make a bank transfer to the account given of Parrainages Inde. . Evelyne is in India, until March 15, 2012 the best way to donate is transfer. Thanks in advance for those who can give something. Here are under after the bank coordinates..
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Here is the mail I received some days ago from Evelyne :

“Happy New Year Jean Marc here it ends badly as you can see.
Kisses
Evelyne

Sunday 1st January 10:30 p.m.: The electricity is back! since 5 minutes, so I send you the email I had prepared last night! The death toll rose there about forty dead in Tamil Nadu.

Pondicherry December 31, 2011 at 21:00

Dear godparents, donors.
Dear friends,

By the time the world prepares to celebrate the new year, in light of a candle as I write this mail (Pondicherry is immersed in the dark).

As you may know the cyclone Thane has severely affected Tamil Nadu and particularly the territory of Pondicherry and Cuddalore region on the night of Thursday 29 to Friday, December 30, with a maximum intensity of the 0:00 to 7:00 morning.
Thousands of trees were uprooted and fell on some houses destroying a large number of huts. Trees and branches have damaged the streets making it sometimes impossible traffic.
The White City was cleared with cranes, in poor neighborhoods the residents have only sickles to cut the branches and trunks.
Since Thursday evening (29/12) there is no electricity.
The trees in large quantities, utility poles, traffic lights, signs, plates and other debris litter the ground ….
The boats were propelled to the land. Some palm roofs (mostly) were pulverized in seconds.
With the limited information available (no electricity, no internet, no newspapers …) Thane killed 7 people and 20 people in Pondicherry to Cuddalore.

I went with Leela on Saturday morning to visit some families who live by the sea
Ms. Muruvae and four children had not eaten since Thursday night. Fortunately the family informed of the severity of the storm found shelter in a safe place to spend the night. The hut is partially destroyed. They were hungry (we gave money).

We are moving in the mud to reach what remains of the hut of Mrs. Manjula. Rats have already taken up residence.
The situation of Mrs. Manjula is also dramatic. At 23 hours the water suddenly came into the hut, she soon had water up to his neck. She left her children and found a safe place to wait out the flood. The hut is destroyed, all is lost: the clothes, ration card, the bank book, exercise books and children’s books, uniforms, food …

Ms. Malika and her daughter live in a concrete house, no mess, just water inside.

The roof of the hut Nathalie and her 4 children is destroyed. They are tenants and the landlord asked this morning to go very quickly. The children also had not eaten. They were surprised by the rising waters at midnight. Nathalie did not think his hut could be flooded. She lived with her children in a housing project during the 2004 tsunami.

Of the four families met this morning, three are in a serious situation.
The association “Referrals India” manages 110 families. We will pay to the affected families money so they can buy rice some vegetables. Then he will have to buy clothes, books, repeat the huts if they own, repeat the bank books, the ration card ….
We work discreetly as usual.

In the coming days we will contact all of our families and take stock of their situations.
We will keep you informed of course, depending on the severity we will appeal for donations.

Ernestine (one of our two employees) and his family moved in with their older sister as the roof of the hut is destroyed, the neighborhood is devastated.
Concrete homes have held up, except for the roof sheet (tarpaper), which is often full of holes.

Thank you for your attention.
Happy new year to everyone.

Evelyne”

Evelyne & Jean-Marc à/in Pondichérry