Finally jewelry in recycled paper are on line. It have been a little bit long, because of many part number, and the pictures. But admire them it is pretty
What a nice suprise about this article on www.maison.com that we discovered today (Sorry it is in French….). We publish an extract today and we invite you to read the full one on their web site
Marron rouge a élaboré plusieurs critères pour la mise en œuvre de ce projet de commerce éthique : un projet d’échange entre l’Inde et la France par amour de ce pays et pour apporter une dimension humanitaire à ces ateliers.
Here they are : the jewels have arrrived (it is not Castafiore’s ones). All range of jewelry in recycled newspaper is arrived (prototypes). It is just beautifull. If you are kind we will show you some pictures pretty soon. We take care of pictures as our favorite photographer had gone on Bosphorus!! (We do not have easy lives!!!) We are preparing Ethical Fashion Show where we will show you beautifull jewels : comme and visit us, sunday is for everyone, and the professoionals will have monday and tuesday. Finally I do not resist to show you a pair of earings!!
One of MarronRouge’s main projects is the encounter with WELLPAPER. We will be together at the Ethical Fashion Show from September 25 to September 28, 2010 in Paris
Women’s Empowerment through Local Livelihood, a.k.a the WELL project as it is more commonly known, began in 2005. The projects’ main goals are to create an alternative livelihood for the women from the villages around Auroville, and to promote products made of recycled materials.
Danny and Orly are the guiding force behind this project. They are from Israel and arrived in Auroville in 2004. Orly had her own studio in Israel, where she worked with papier mache and other recycling techniques. She also dedicated her time to giving lessons to mentally-challenged people, and troubled teenagers. Danny is a certified public accountant. They have successfully combined her experience in recycling techniques and social work, and his skills in business strategy to set up and run the WELL project.
The WELL Centre offers technical training to the women. For a period of four to six months, a group of eight to ten women learn to create products using recycled materials, mainly newspaper, as raw material. They are taught, amongst other things, to roll newspaper into reeds, which they then weave into baskets. As well as baskets, WELL’s current product range includes coasters, jewelry and accessories such as earrings and hair clips. In addition to the technical training, the WELL project also provides a social empowerment program. The women are offered training in company development, health and hygiene awareness and family care, as well as physical activity classes. The program also includes personal development coaching, group strengthening, and improvement of communication skills. After the training is completed, the women are assisted by WELL in setting up their own profit, in sharing production workshop and in marketing their products. They also continue to benefit from the social program.
The initial two groups, after having completed their training, opened their own production workshops in the village of Allankuppam. Both workshops are running well and their products are now being sold in different stores across India, as well as exported to countries such as Germany, Thailand, New Zealand, Ireland, and in France with Marron Rouge. The Sri Mother workshop produces woven baskets of different sizes, shapes and colors, while the Mira workshop focuses on producing coasters, jewelry and accessories. The Sri Mother workshop has been one of the most successful groups in their product sales and professionalism. In order to keep up with the orders they receive, the team is now employing eight additional women to assist them with production. The Mira workshop is also now employing four additional women, whom they are training themselves.
Though promoting recycled products is an important part of the WELL project, that is not where it ends. The WELL project, besides providing alternate livelihoods, encourages the women to empower themselves : their increased skills, self-confidence and pride is perfect evidence of that. But for most of the women, it is the pure joy of coming to work everyday, to talk, laugh and sing together while they work, that motivates them to continue as a group through life’s challenges and changes.