Archive pour la catégorie ‘JEUDIS DE LA MODE ETHIQUE’

Marron Rouge at Ethical Fashion Show 2011(republish)

Friday 7 October 2011

Rather than words, which come after, here are some first pictures of this beautiful edition of the Ethical Fashion Show


Street Catwalk : Ethical Fashion Show 2011

Thursday 29 September 2011

Here is the Catwalk Street from Ethical Fashion Show 2011 (Copyright Ethical Production):


Note the appearance of Marron Rouge
5’39 : the bag in mesuring tapes
12’06: The recycled paper necklaces minute
14 ‘ 30: Bag Mary Tube recycled cotton with red lining minute
16’24: Backpack Brown Red Tube and recycled seatbelt

Do not miss the final minute from the 20 ‘ 00 and special attention from the minute 15’05


Défilé Spectacle 2011 par ETHICAL-PRODUCTION


Thursday of Ethical Fashion : Manufacturing (Vol 3)

Thursday 28 July 2011

Here are some images of women spinning in the centre in Kullu, Himachal Pradesh. This is a private enterprise set up to create employment in the rural areas. About 100 Women benefit from here as they are not all employees but can get wool to knit products at home while they can take care or their children or the elderly. They work on product based wage system.

Rouet Improvisé - Improvised Spinning Wheel

Tricot à la main de laine Angora - Hand Knitting for Angora yarn

Tricot - Knitting

Rouet Traditionnel - Traditional Dutch Spinning Wheel

Chauffage Solaire - Solar Heating

Thursday of Ethical Fashion : Manufacturing (Vol2)

Wednesday 13 July 2011

For this note we decided to show you…..(but do you know what we will show you…?) picture of the NGO which manufactures all fashions accessories and decorations items in tire, tube and seatbelt.

We are not the first to support the beautiful social project of this Indian organization but it represents only our convictions which are described under : “Marron Rouge encourage good working conditions, no minors, ecologically responsible practices wherever possible, recycled products, social awareness, NGO collaboration, valorisation of know-how, sustainable social projects.” On top of these convictions we are very happy to know Anita and Shalabh who are leading this wonderful project

The new collection is being manufactured now and will be ready for this September.

Here are the pictures of this manufacturing workshop.

Thursday of Ethical Fashion : Manufacturing (Vol 1)

Thursday 7 July 2011

Since the beginning of this section we try to be as complete as possible and show you all facets of what we believe to be ethical fashion. For this post and the next we decided we will be very visual and we show you the pictures of the workshops where our products are manufactured in India.


You will first photos of the workshop manufacture of soft toys in the suburbs of Calcutta. We re-publish the history of this workshop:

ere are the words from Niddhi the creator of this unit :

“Established in 2004, the Fabrication unit is the brainchild of a young toy designer from NIFT. Fresh out of college and dreams abundant we set out to give the conventional stuff toy a new face.

With an area of 4500 sq ft, our workshop is located in a small premise in Rajarhaat, a newly developed area on the outskirts of the main city of Kolkata. Here at the company we are a close knit family of 35 workers.  Majority of these workers are women who have been trained in house. This is the first time they have stepped outside their homes to earn a living for their family and support their children. Since the male members of their families were unable to support their families this factory has been a blessing in disguise for them.

When they had initially come to join work, they were very clueless and inexperienced. After many laborious months of training and patience they are now very efficient professionals. They now have ample knowledge of their tasks and are aware of other aspects of the unit also. All processes like cutting, stitching, stuffing and finishing etc are in-house. They are now able to provide their children a better education and a better living. We also cover education fee for some of their children who need it most.

The best part is that they were a clean slate before walking through our doors and very eager to learn. Hence now nothing is impossible for them. They have now turned out to be a very formidable group of disciplined and professional women. Earlier they were just carrying out the hand finishing processes but now gradually they are becoming very good at operating all the concerned machinery too. They have come to get together as a very happy family always supporting each other in rough times.”

It is a delight every time going to this workshop a good mood prevails, women are proud to display their work and professionalism is present. We are so happy with their work for next season we are working on a bag with a new recycling material , but shhh….. appointment in September.

Thursday of Ethical Fashion : TEES4TREES and New York

Thursday 23 June 2011

For this Thursday the men will still be honoured, but not only . For those who follow the Thursdays of ethical fashion you will recall the two friendly men Remy and Scott from TEES4TREES.

We will not talkto you about them  to them but also a woman whose name you probably will evoke some memories: Bette Midler! Yes only hert! But no I do not have the chance to have met her or have interviewed. But you tell me what ratio TEES’TREES and Bette Midler?

TEES4TREES has signed a partnership agreement with one of the  association which deals with Bette Midler, New York Restoration Project * which aims to make New York greener, including the planting of trees. So by purchasing T-shirts from Tees 4 Trees,  a tree can be planted now in New York. I do know that there are indiscretions projects on French cities … but shhh!

I refer you to the ticket I had done on Tee4TREES And here below a brief description of the project New York Restoration Project


*New York Restoration Project (NYRP) carries out Founder Bette Midler’s dream of a cleaner, greener New York City. To that end, NYRP restores, revitalizes and develops under-resourced parks and community gardens throughout the city’s five boroughs, working to ensure that every New York City resident, family and neighborhood has access to vibrant, green spaces. By providing enriching educational and community programming, NYRP also works to instill both individual and civic respect for nature and responsibility for contributing to New York City’s environmental sustainability.

Focusing on four principal strategies, NYRP is drawing upon its expertise and commitment to excellence in horticulture, landscape design, community outreach and educational programming, and coalition building to make NYRP a respected and trusted leader in revitalizing underserved New York City neighborhoods.

Tees4TREES WEB France



Thursday of Ethical Fashion : ORIGEEN

Thursday 16 June 2011

It did not stop the momentum, on ethical fashion and men. Today we decided to talk about ORIGEEN in Lyon.

Not only is a man who will make you discover its ethical fashion but he will talk about ethical fashion for men ! ORIGEEN is a site for online sales and store concept located in the heart of the Lyon peninsula.

Nicolas a founder of ORIGEEN, we met several times in his shop or at events requiring the presence of actors Trade Fair in Lyon.

"My basic idea is summed up by our slogan: ecology is not fashion, but fashion can be environmentally friendly! You can have a good look without to impact the planet and at the same time respect the work of men. "

Elegant, open and rather jovial Nicolas opens the doors of his shop full of beautiful clothes and accessories ethical. Finally a place for “us men” to find clothes (which are neither a suit nor a jogging!), which are beautiful, relaxed, well cut and very ethical.

In the origin (ooh! It easy) Nicolas has studied law and began his career with a notary. The growing interest in environmental and sustainable development have somewhat deviated from this path and with three other accomplices they first opened the site in 2008 and in 2010 the store concept.


Here are some “quotes” that summarize the spirit of the shop and Nicolas:


“Ecology is not a fashion …” Concern for all, environment, sustainable development and bio are everywhere. Beyond a mere fashion, ecology and responsible use should be the concern of all. Ecology should not be a fashion or a trend. Origeen was born from the desire to allow the man to dress “organic” while remaining close to the fashion trends.


“But fashion can be environmentally friendly” Origeen entered his approach in ethical fashion, but above all ecological urban, casual and chic to scan the image too often stereotyped clothing “organic.”


“Be environmentally fashionable” Brands chosen for their ethical commitment (respect of working conditions) and / or ecological (organic cotton, modal or ecological materials, carbon offsetting).



Origeen encourages the development of eco and ethical fashion by creating partnerships and actions with other actors in this field, but also regularly offers new brands and new designers.


“The definition of man  bio/organic by  Origeen” :

Today, ethical fashion sulks too happy men Origeen is for today’s man and he offers a full range of clothing and accessories. A man casual and trendy.


“The definition of ethical fashion by Origeen”:

The fashion industry is not neutral in terms of environmental impact, quite the contrary. The environmental awareness is growing in fashion and Origeen wants to support and promote environmentally friendly products in an ethical fashion and democratizing environment.

Here are some brands you can find in ORIGEEN: Knowledge Cotton Apparel (I love my navy blue sweatshirt with hood), Tudo Bom ?FYE (these are very well-designed eco sneakers) LASPID who has a “corner” in Origeen Concept Store in Lyon and has collaborated with Origeen to make limited edition colors for Origeen.


Rendez-vous In ORIGEEN 16/06/2011 from 18:00 for a drink with private sales for the brand Marron Rouge  -25%

ORIGEEN 28 rue Palais Grillet 69002 LYON









Thursday of Ethical Fashion : Nicolas Klein

Thursday 9 June 2011

Now for Thursday, honour to men. Thursday of Ethical Fashion has been until now an emphasis on women and I would also like to demonstrate that interest in ethical fashion is not just a woman concern.


Nicolas Klein has accepted my invitation and give us his opinion very wise on ethical fashion.


Who is Nicolas Klein ?

Nicolas was living in Marseille (South of France)  ,and he emigrated to Strasbourg (North of France Alsace region), not the other way(oh there must be a girl there!). He began his career as an assistant executive in a magazine of South France oriented fashion / culture / deco / chic / luxury. In 1996, he discovered the Internet and was involved in this new media, and he joined a web agency in 1999 in Strasbourg as a graphic designer / webmaster and spends 8 years as Creative Director. The hellish schedules and the growing interest for sustainable development make him leave this position to begin in 2007 by creating a small personal website ( ), which proposes to link distributors with baskets of fruits and vegetables with farmers.

“I began to seek an economic model that would allow me to live my skills in a universe that is close to my ethical aspirations. ” : the die is cast

With the success of the” panier-bio (organic basket)”, Nicolas created a second project ( which aims to bring together on one site, offers organic products from different ecological and fair online stores. Finally last year he created his own creative agency KDtic “A name chosen around a little word play between the ethics that I set myself for not fool my customers (which is common in this area) and world of Information Technology and Communication (ICT) which is mine. “


Nicolas talk forever about ethical fashion: “When Jean Marc asked me my opinion on the ethical fashion (read fashion fair trade and organic agriculture extension) I immediately responded to this. Even for a man,  fashion is important.


“I have long questioned whether it was better to buy a clothing brand expected to last longer or renew your wardrobe with clothes mostly low-end … I still have no clear answer … Sure my last t-shirt bought organic in a supermarket that specializes in sports have not passed the first wash to 30 degrees (should take to XXXL hope to finish with an M) [If you want  now to offer a T-Shirt, to Nicolas, you know its size!!!!] … I travel a lot by bike (bicycle paths in Strasbourg are many!), And no jeans does not end the season without the crotch gets turned into the natural air conditioning. Pleasant in summer but not very well seen by customer during appointments … The quality of a garment is really a collection of random to another even for brands to provide a sensible quality. “



Nicolas explains how his approach was born in fashion and in particular its approach to ethical fashion, “I had my period when I was confronted in the middle of the undermining of luxury, inaccessible with my starting salary … I have yet developed a taste for beautiful things … There was then a more prosperous period financially where I had access to clothing brands with original cuts, “trend” as we like to say in fashion! I’m going through all types of budgets and all types of styles (except the suit and jogging) [whew]. All this without any concern for anything that relates to the conditions of production … It later those questions about ethics occurred to me, coincidence or not, but shortly after the birth of my daughter (2002) … We no longer see the world in the same light, we ask more questions about everything we will leave to our progeny. . It is reassuring to see that we agree on the subject

The difficulty in finding the ‘clothes’ and the poor image (yes still the case) to ethical fashion is rather well described by Nicolas: “The ethical fashion boutiques online for guys do not run the web. Even initiatives to the attention of women, supposed to be more addicted we are struggling to find their place and especially to be economically viable. If we say that ethical fashion is no longer the South American poncho that is what I continue to see at fairs and green organic fair that I go occasionally. “

What to buy, how to buy, and favorites: “Today I try to watch what I buy myself moving more and more toward basic” timeless “. I cracked from time to time for a polo shirt or sweater style a little offbeat, but I generally limit my intake. A little more sober does no harm, even some who say it makes them happy! (see Pierre Rabhi) For T-shift I like those (QuatRues) and those of Laspid (I have my timeless Green against the machine “). If you can find cheaper elsewhere, the quality is by appointment. As for shoes, it seems that things move a little more common sense. While some brands are making efforts to use recycled materials, others (Ethletic , The Naturalista, Bionat …) go further by taking into account all the criteria that I consider mandatory ethical fashion the Ethics must absolutely involve the side secured to producers and use of non-polluting, ideally from organic agriculture. “

A conclusion rather realistic now offers “The offer is progressing, but still too marginal. The big brands and large retailers use to buy ethical fashion a pipe and do some marketing for a Green offers more limited. Moreover, among the smallest players, are more than basic, but I guess they lack the means to showcase their creations or create shops “physical” that would make them more visible … So for now, happy to buy ethical clothing basics for my needs, but I have not yet taken the step of systematic or ethics at all costs … ”


Here is a course that I am pleased to tell, because it combines the skills, enjoyment, awareness and commitment to ethical values ​​that I share. Nobody is perfect and it’s good to  recognize, Nicolas proves it in this interview truth, without pretence, without false modesty, and as I like to share with you  It’s good to us by his doubts, as he does, simply. I knew very little Nicolas, through the network of eco-informants. I know him a little more today and I am happy to share this view of ethical fashion with you because we feel a real human.  Thank you Nicolas


Thursday of Ethical Fashion : NEOPLANETE and Fabienne Broucaret

Monday 6 June 2011

For this Thursday ethical fashion we decided due to the Ascension and the big bridge to do this note on Monday.

For this Monday so we will start with strong NEOPLANETE and Fabienne Broucaret the deputy editor

In Marron Rouge we have a soft spot fotrNEOPLANETE as they follow us since the begining and they trust us.

I did not get the honour to meet Fabienne in person, but through the published reports and articles, we can feel someone sensitive to environment and not as a feint way. On top on that she is available and what a positive force come from the articles. Exactly the same way I see sustainable development: it is funny, it is not vindictive and aggressive. Fabienne and her team really transmit that through the articles


Fabienne(third from left) just win an award for the report qu’elle à fait en Inde en Mars 2010 Voyage en terre equitable (Trip in a fair territory)


I asked three questions to Fabienne :


How started this project which you are carrying today?

Yolaine de la Bigne founded this magazine en 2007. Web site is born in 2008, the web raddio in 2009. Yolaine wanted to defend 3 values through NEOPLANETE : free magazine in order to give access to all for information, diversity varied with information which shows that the defense of the planet affects our everyday life in all its aspects, the optimism to break with the guilt and anxiety-provoking discourse generally associated with sustainable development.


Why did you choose ethic?

To be consistent in our beliefs and our professional project. But also to defend a way of life and thought more responsible, instead of the current frenzy. It also allows us to address all areas (fashion, beauty, transport, energy, tourism, cooking, animals, economics, etc.) of life. And this is an area that moves a lot, very dynamic, which is great for journalists.

What is the motivation of doing this job today ??

Meetings! This business allows us to meet passionate people, who promote alternative lifestyle, fairer trade, quality products … It is a profession with which we are constantly learning and exchange. It is also very motivating to help raise public awareness by promoting ethical initiatives and showing how everyone can do every day. In the field of fashion, we appreciate and to discover new brands, to tell the career and beliefs of the creators, the human stories behind the clothes, to inform on new material (there is no as cotton in life!). But also to demonstrate that ethical fashion is beautiful and creative, far from the image that often sticks to the skin. Just look at everything that can be done in terms of recycling, it is impressive!



*Yolaine de la Bigne was a columnist on various French radio. His commitment to sustainable development, is undeniable. Moreover, it was rewarded several times. In doing research on Yolanda I found this video elsewhere dealing. … Ethical fashion (in French)



From my side I am happy to exchange with Fabienne, I thank you for taking the time to give me some. Fabienne: thank you to all your team to focus on all the initiatives of sustainable development sustainability . NEOPLANETE reconciles us with the press but not bound guilt on.


Distribution list of Paper version of the magazine Here

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Thursday of Ethical Fashion : June 2, 2011

Wednesday 1 June 2011















JUNE 6, 2011