Crowdfunding campaign with Ulule : Marron Rouge launches a French manufacturing process



Upcycling, Design and Recycling


Marron Rouge launches French Manufacturing

Marron Rouge Crowdfunding CAMPAIGN with  ULULE


From October 13, 2016 to November 27, 2016


MARRON ROUGE is a major player in the upcycling and recycling in France that designs smart waste management as a lifestyle.

The establishment of collaborations for several years with NGOs in India, was just the beginning. MARRON ROUGE launches in October 2016 a French manufacturing fashion accessories that will feature:

  • French Manufacturing companies,
  • ESAT (Reinsertion program for handicapped people) in the Auvergne Rhône-Alpes region
  • and the expertise of Marron Rouge: the creation of design objects by recycling, recovery and processing of waste.
  • to discover the project and participate:


The history of Marron Rouge

Created in 2009 by Jean-Marc Attia, MARRON ROUGE imagines and designs fashion accessories and recycled materials in decoration (safety belt, tube, tire, tailor centimeter parachute canvas bag …), made in India by local NGOs. After spending 2 years at Village des Createurs (Designer’s Village) in Lyon,  MARRON ROUGE is housed in its own shop “3 in 1”, showroom-workshop-boutique, rue Royale, in Lyon 1 made entirely with recycled pallets to stay in mind upcycled so dear to Jean-Marc Attia.


Marron Rouge showroom recycled with pallets in Lyon 

DESIGN 100%  from Lyon, France

All fashion accessories, and  decorative items are created by Jean-Marc Attia in its showroom workshop. 3 of 4 collections of stuffed animals were created by Parisian designer Marie-Noelle Bayard.



Recycling, upcycling, are the pillars of  Marron Rouge. All recovery processes  of materials are carefully checked. No materials are manufactured for  the creations of Marron Rouge. Tires and tubes are recovered by poor people of Delhi who resell them to a sorting office of an NGO, jeans labels, safety belts are from the manufacturers discontinued items. Textiles are purchased in the textile Delhi market.



After creating the company Marron in 2009, and becoming a major player in recycling in France, setting up a production with Indian NGOs, Marron Rouge launches into local French production with actors of the social economy and locally in Rhône-Alpes Auvergne region



One of the positive impacts will transform waste to promote circular economy of proximity. Marron Rouge will continue to support Indian projects in which it is engaged in duration.

Establish a long-term collaboration with local ESAT for working recycled materials. A Establishment and Service through Work is in France a nursing home work protected, reserved for people with disabilities and for their integration or social and professional reintegration.

French industrialists came into direct contact with Marron Rouge to enhance their waste. The competitive cluster Lyon TECHTERA contacted Marron Rouge to submit French industrialists, sometimes to imagine local design solutions with their waste.

The first prototypes were made with materials recovered from French manufacturers. These items will be available in 2017 on success of this campaign and are being improved for future productions.

The windbreaker created from Parachute cloth production falls fitted by a tailor in the Lyon region. The messenger bag created from the end of production of judo mats fabric mounted by ESAT in the area of Saint- Etienne (France)

Wallets and accessories created from sheets made from recycled materials and printed with a pattern created especially for Marron Rouge  by Mademoiselle Dimanche who designs Textile and ridden by ESAT in the region Stéphanoise

Other materials are being developed. These materials come from specialized textile industry (underwear), technical fabrics from the aviation industry …. In short ideas abound, waste either!


Every financial participation in our campaign will be entitled to conterpart




Prototyping with new recycled materials in France: 2,000 €

Manufacture of templates for producing “industrial” by ESAT: 4.000 €

First production of handbags and accessories made in France: 7.000 €

Press campaign MY BEAUTIFUL RP to announce new French productions € 1,000

ULULE Commission: 1600 €

VAT on the counterparties: € 3,333

…… And if we exceed the target of 20,000 Euros ….


With € 25,000 we could buy a sewing machine and make prototypes and other unique pieces ourselves …


With € 30,000 in addition we could improve our internet site


With € 40,000 we could hire an intern for at least 6 months to boost communication


The word of Jean-Marc Attia: “Beyond this crowfunding campaign I have a sweet dream / wish for Marron Rouge through a process that will pool the arms, gray matter and treasury but the three elements together are needed. I am open to any discussion and / or proposal for a further step. It will redefine together a new economic model (or not), use (or not) the projects that are “in the pipeline .., “associate, come together, share … I am open to all, without any stress or territory project Feel free to contact us to discuss: Commit, you recycle!


The man of Marron Rouge

At first a self-taught man, he became Chief Operating Officer in computer groups.

Then he went back to school: the INSEAD in Fontainebleau, France. Then humanitarian missions in Africa with the International Red Cross In 2008, as he was fed up and his head full of questions, he “gave up everything” to create Marron Rouge, during an umpteenth trip to India

He is keen on travelling through the five continents (his mother called him “the tramp”). He needs to share, meet men and women of all countries. He is a thoroughgoing optimist who prefers to work in a good mood, and especially with humor. He is a man with human values above all.

Initially, there was “Parrainages Inde”, an association which Jean Marc is a member of since its establishment in 1999. This association helps single women in southern India, to educate their children. Then there were successive trips to this country and in particular that of January 2009.

In 2009, Jean-Marc left his life of devoted “upwardly mobile executive”, to think a little more about himself  and give his professional activities and his life, basically, a human, responsible and sustainable sense.

Each of these trips was an opportunity to learn a little more about the Indian people. He was seduced by the almost permanent smile of this people, the know-how , and « the want to do ». The first step was an ethical trade initiative with players in the social and solidarity economy, then the sale of their products in France. Very quickly, he grew unsatisfied with this simple exchange, and Jean-Marc began to think about design and environment.

Marron Rouge phylosophy was born !


The implementation of this campaign was facilitated by Future of Waste is a program dedicated to innovators and actors working to “make our waste a source of infinite resources”. Through an online platform, and numerous workshops and events, Future of Waste creates a global movement around these new circular solutions. Future of Waste is developed by Make Sense the pioneering support and SUEZ assets.


Recycled and “Upcycled” materials by Marron Rouge  to date:


The tube, safety belts, tape measures seamstresses, jeans labels, cement bags, life jackets, cotton, embroidery sarees, bicycle tire and scooter, the canvas parachute bag, newsprint, leather straps …..

Recycled jeans labels Copyright photo Patrick BEDARD – Model Frédéric Portier 


Recycled Inner tube – Copyright photo Aline Périer et Thomas LeaudModel Léa  – Recycled seatbelt – Copyright photos Aline Périer et Thomas Leaud – Model Eric Mazelier – Lifevest jacket and cement abgs  – Le coton recyclé et les broderies de sari recyclées – Les doudous de la collection Couleur(s) – Les doudous de la collection Restons Couchés – Copyright photo Aline Périer 

Stools in inner tube, denim labels, recycled synthetic grass – Copyright photo Aline Périer 


Marron Rouge also customizes corporate gifts. Customers were seduced by design, originality, expertise and strong commitment, quality of finishes of MARRON ROUGE  which is  involved in sustainable development. Companies and associations have chosen carrier bags or accessories to offer strong messages their members or clients.

Some examples


Le Laboratoire Holiste was the first to trust MARRON ROUGE by first ordering cotton bags and jute products with its logo and a large jute tote designed to safely transport the air Bol Jacquier® ( oxygenation method 100% natural). The Imprimerie de la Vallée (Switzerland) has chosen to personalize this model wallet (leather exterior, interior recycled inner tube) for the second time

This shoulder bag model “Rob” recycled inner tube  was choosen by the CFDT Services via a distributor, the Company INCKOO in Paris. It was distributed to the 500 delegates at the 14th congress of the CFDT early June 2015 in Montpellier.

Marron Rouge is on solidarity BIOPORT logistics platform located in Auvergne Rhône-Alpes region. BIOPORT treats all humanitarian logistics, and that of fair trade players. BIOPORT employs people from rehabilitation

Marron Rouge dans la Presse et les distinctions

Marron Rouge  was elected blow Heart by Paris Design Week, Maison et Objet and Galeries Lafayette  and is displayed on display at Lafayette Maison from 7 to 29 September 2012.



Other remakable articles :
CLES MAGAZINE : Les Défricheurs du XXIème siècle

20 MINUTES  a full page on Upcycling le 18-10-2013

In February 2013, Jean-Marc Attia, was selected by the magazine WE DEMAIN  among the 100 personalities who will make the France of tomorrow! In this initiative, WE DEMAIN present the portrait gallery of change agents who signed the manifesto WE DEMAIN for a new society.



Jean-Marc Attia  was interwieved in the talk show  BFM Green Business presented by  par Nathalie Croisé on May 12, 2013.  All interviews available on  YOUTUBE.


Marron Rouge is labelized Labellisé Lyon Ville Equitable et Durable 


Our bench the Green Curves, collaboration with the Designer Benjamin Rousse and our Green Grass stools at the Institut Paul Bocuse, demonstration school in Ecully


MARRON ROUGE on the net






To not forget anyone I would of course like to thank my friends, my family, my clients, my partners, my suppliers, and all those who have accompanied me until now to do what Marron today .


Support us, join the adventure of Brown Red is counting on you.




















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