With tires we can also manufacture bags!

We are not the first to support the beautiful social project of this Indian organization but it represents only our convictions which are described under : “Marron Rouge encourage good working conditions, no minors, ecologically responsible practices wherever possible, recycled products, social awareness, NGO collaboration, valorisation of know-how, sustainable social projects.” On top of these convictions we are very happy to know Anita and Shalabh who are leading this wonderful project

Born of a desire to reduce India’s mountain of waste, improve energy efficiency, and help some of Delhi’s poorest out of the city’s slums, this Indian orgnanisation achieves all this by turning plastic bags into high fashion. .

After much experimentation, the Indian organisation team hit upon the idea of not recycling, but upcycling by washing, drying, and pressing the bags into sheets. Handmade Recycled Plastic (HRP) was born and designs for handbags, wallets, shoes and belts quickly came flooding in. The challenge was obvious: Use high fashion to support better lives for the poorest and a cleaner environment for all.

Today, this Indian organisation employs and trains hundreds of people from Delhi’s most disadvantaged communities to clear their streets of the plague of plastic bag waste. Once the waste bags are turned into HRP products they are sold for profits which can be spent in those same communities on education and welfare programmes.

This process of recycling is now developed for other raw materials : Tube, Tires, Seatbelts. We work today with this Indian organisation for an exclusive collection for Marron Rouge which will be shown for the next season.

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  1. […] Et, si malgré tout vous utilisez des pneus non écolos, sachez que des courageux s’affairent pour leur rendre une seconde vie. […]

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