Archive pour March 2013

Head-on with the carton boxes

Wednesday 27 March 2013

The adventure of Marron Rouge  started “head-on with the cartons” for me.

After a first interview, in January 2013, to evaluate in which way I could come and help him in the project, it is in his ready-to-move showroom, right in the Village des Créateurs, that I joined Jean-Marc, the very first day of my internship, 3 weeks ago. Struggling my way through the boxes in a messy room, I found that day Jean-Marc with nostalgia and emptiness across his face, although he was smiling to me to greet me. After a few days, I realized I arrived in in the company when a chapter was coming to an end in the history of the little indian-style logo… gone were the days in the little “cocoon” of the “Passage Thiaffait”, it was now time for Marron Rouge to move on and stand on its own feet. But my mind was made up, I would definitely be a part of the new chapter!

 

 

My name is Adèle. A young, eco-freak, 27 year-old woman, graduated from Lyon II University with a Master in Brand-strategy and, as Jean-Marc, willing to build a cleaner and even more beautiful future for the mankind. I’ve always yearned for a job in a “conscious” and “conscientious” company. Conscious of what it would bring to the society, and aware of how and why it would do it. Keen on Marron Rouge’s creations, but also on the project’s “ethicological” integrity, I could only join the adventure… even if this would first mean carrying all those boxes and bags, the great teak table and the old little sewing machine table that seemed to weight like a ton! And the new shop with the exposed ceiling beams and the stone wall was absolutely gorgeous! I knew it, Marron Rouge was going to work, but also Marron Rouge and me would hit it off!

 

 

After three weeks spent in the company, I could now understand the organization of Jean-Marc’s enterprise : a “multi-task” founder that devotes himself to the design of his products as well as to the monitoring of the production chain, logistic chain, but also to the prospecting of retailers, to the brand’s web-marketing and even to the development of an e-commerce platform.

After visiting the premises of Bioport in Vaulx-en-velin and after taking part in the press day organized by the press agency in Paris, I discovered Jean-Marc’s work hinges on the help of two professional teams for the press relations and logistics :

–         My Beautiful RP press agency, dedicated to the development of his press relations, and specialized in the “ecological and ethical” press world is absolutely crucial for Jean Marc and his brand to be renowned in the fair-trade design area. Besides, the agency’s work has clearly a revenue impact for Marron Rouge.

–         Bioport logistics platform: its job is to make the link between the manufacturers in India and the final customer or retailer in France by storing Marron Rouge’s products and preparing the various orders.

Both of them provide Jean Marc with more security concerning tasks that require much time, much accuracy and great professionalism and that Jean-Marc cannot do alone.

 

As regards the brand positioning, I think I understood Marron Rouge seeks to appear as a green fashion and design products quality brand that would sell up-market and yet not so expensive products.


 

Concerning its brand identity, Marron Rouge seems to have understood the importance of dedicating itself to the materials which introduced  it to the public –recycled bike-tire, inner-tube, parachute bag canvas and security seatbelt. As a matter of fact, it sounds that the brand DNA is about recycled gum, canvas and security seatbelt and that Marron Rouge ought to preserve it… without curbing it though!! And in fact, Jean-Marc hasn’t hesitated lately to expand his parachute bag canvas bags collection, develop its fleet of furniture, and much more! From may on, you will be able to wear Marron Rouge not only on your shoulder, on your ears or under your bottom but on your feet!!!

After doing bags, furniture and jewelry, thanks to the encounter between Jean-Marc and his friend Stéphane Bourmaud-Baudet, the idea of extending the collection to the footwear was born! And now we only can wish good luck to our multi-recycled brand!

Marron Rouge, Facebook friends and the shoes

Monday 25 March 2013

Once upon a time …

I restart because they are fairy tales that begin this way.

 

For those who know me a bit, I’m pretty present on social networks including Facebook.

 

I’ve built since the arrival of Marron Rouge on the networks a number of “friends” and contacts rather nice, and one (I would rather) with which we trade fairly regularly and in a humorous mode

 

Nathalie Locquen, we talked about her,  learned embroidery with “grandmothers” and took over the seam to the birth of her children.

 

A day of delirium, she sent me a “post” on my Facebook page saying that he would be great if  Jean-Marc Marron Rouge start to make recycled shoes. I found the challenge “bold”. I told her that it was not into my skills and that the competent person to design shoes is Stéphane Baudet-Bourmaud, a Facebook ‘s friend and former designer at Clergerie.

 

 

To make shoes was not a project for me at first, and then I calledStéphaneand told him why not? Does the project to make shoes completely recycled was a project he wanted to do. We first met inParis. I explained how to him hoes and materials and limiting ourselves initially to shoes “simple” style sandals, mules. I immediately saw an extension of the accessories collection Paix Joyeuse (joyful peace). Materials were approached on my side, the tire tread, the tube outside / top and canvas parachute bag (cotton) and is in direct contact with the skin.

Stéphanethen “floored” and came to Lyon at Village des Créateurs (Designer’s Village) in order to work  more precisely  before I leftIndiain January 2013.Stéphanethen left me the “models” he had prepared, and when I arrived inIndiato do the other prototypes of my new collection, I showed them the shoes … They were surprised but “excited” and they said IT WORKS! Recycled shoes  for Marron Rouge were born.

 

I love human adventures that lead to the real and concrete.

 

This collection will be available in May 2013 at a price of 49 € for the 4 models women and 59 € for the men’s model.

 

Cette collection sera disponible en mai, 2013 au prix de 49 € pour les  4 modèles femmes et de 59 € pour le modèle homme.


 

Press Release (In French)

First press articles (in French)