Archive pour May 2011


Friday 27 May 2011

Sorry, this note is available only in French

Thursday of Ethical Fashion : Catwalks of thoughts

Thursday 26 May 2011

Ethical fashion is chic

Ethical fashion is not fake (Thanks Shi-Zen)

Ethical fashion makes you dream

Ethical fashion gives you life

Ethical fashion makes you as a good human

Ethical fashion is green

Ethical fashion is recycled

Ethical fashion recycle

Ethical fashion is recyclable

Ethical fashion is natural

Ethical fashion has value

Ethical fashion is design

Ethical fashion designer gives you a look

Ethical Fashion is ecologic

Ethical fashion has a conscience

Ethical fashion is sometimes ethnic but not only

Ethical fashion that respects the child

Ethical fashion is fair

Ethical fashion I just like it


Thursday of Ethical Fashion : Shi-Zen

Thursday 19 May 2011

For this Thursday of the ethical fashion the sprinkler sprinkles: the world with back, one interview journalists and not any. I wil talk to about three angels but I insure you my name is not Charlie. A feminine magazine but not only that (I also read it) which speak also and much about ethical fashion. I did not have the chance to meet Carol, editor chief pposite face has but I saw it speaking and defending “his magazine” at the time of the birthday of SHI ZEN in Bellevilloise. By listening her speaking, I said myself that there was a force, a passion and a rare conviction but which one often finds among women. I said myself that it was necessary at all costs to speak about this magazine and to make share this passion has more one. From Carol, chief editor of Shi-Zen and initiator of the project, we requested to her why she had created Shi-Zen


Carol - Redactrice en Chef / Chief Editor Shi-Zen

“I have been journalist for more than ten years, but more especially a disappointed reader of the women’s magazines, which give in my opinion a truncated image and little developing of the woman. Whereas we are increasingly conscious of the environmental stakes, the women’s magazines remain camped on ultra-consumerists positions, which do not take into account the concerns of the readers. By creating Shi-Zen (” nature” , in Japanese), I wanted to show that, in the same manner we cannot consider that we have a life of success if we got  a Rolex at 50 years, being an opened out woman, this is not necessarily to dream to drink champagne in the spa of a luxury hotel in Maldives, nor to increase a dress to 1600 euros. The goal of Shi-Zen is also to show anyone one can to have line leading overall responsible (by presenting exclusively ethical marks, by calling on engaged anonymities, by approaching basic files which gives keys to act on its level), while keeping the lightness of tone and humor which characterizes the women’s magazines. Today, when I see that we have on subjects of reserve to fill out 115 pages per month during months and months, I am persuaded it missed really a magazine such as Shi-Zen in l’ offer of women’s magazines. ”


Juliette- Redactrice en chef Adjointe?Deputy Chief Editor - Shi-Zen

I recently met Juliette during Pop’ Up exhibition which was held at Porte de la Villette, and it fits immediately : simple girl (and attention I did not say simplette) opened, jovial and determined. It is not only the assistant writer but also chief of heading mode within Shi-Zen. A priori she believes in the ethical fashion: “I grew with the idea that the fashion was an art, that creation and the craft industry were a starting postulate, sine qua non to have a product of quality. To speak to me about fashion, one spoke to me  imaginary and freedom, history of arts, evolution of manners, mix cultures, estimate and mutual respect between the creator and the dressmakers. I always placed an insuperable border between this world and that of the fashion such it is usually conceived. Ultra-consumerism, diktats imposed by the marketing-king, the brands which all resemble each other, which invent anything and bludgeoning. Breeding out of battery of fashionnista hysterical – of which I was not so long ago. There is beautiful knowledge that quality; there is not but that cynicism took its place to him, it is like a drug, it is not possible to check. I know, therefore, and do not evolve/move in a bubble of the “knowledge to consume” One day I centred myself: quality more than the quantity, the vintage, and I started to rediscover imaginary: for example the old tee-shirt of the brother makes a splendid minidress! Returning towards quality, my way quickly crossed that of the ethical mode. Expensive than Zar& M? Bah yes. Quality and the respect have a price, or rather not: the non-observance and the lack of quality return l’ fatally; less expensive object. I breathe. Fashion of quality, without claim, creative and always moving, with know-how and so much rich person! A diversity without similar! One should not even speak about ethical mode, it is too reducing. The steps, the raw materials, philosophies, the egeries and the choices artistic or artisanal are all different and recalls us that we are  precisely, different, adaptable and that is good. When we like fashion we like it. If one  diverts from it , one does not form part of those which like the fashion, one belongs to those which like to use. The fashion, the true one, the one the consumers ignored. And like it is ignored, Shi-Zen proposes to them to discover it.



Florence Community Manager Shi-Zen

Finally the third girl of Shi-Zen that I had the honor to meet on several occasions, iis Florence: community managef, journalist, in load of the heading Cooks and of lhoroscope. For an ethical magazine and not fake: there is not only the ethical fashion. What justifies Florence has to make this trade: Why this trade, is this which justifies me? “I do not even know if it is really a choice, I would say that it is rather an obviousness. With personal capacity, I wanted to be a journalist to say, explain, divide what occurs interesting in the world. I m’ in am distant to fall into the Web, tool marvelous of division and meetings. Add to that sensitivity anchored well to the development, sustainable, with ecology, with people, in short in the world what! , and you have l’ gasoline even of Shi-Zen. It is what joins together us all in one team, which makes live Shi-Zen: to discover,  to be surprised, and to shareall that. In the team  there are journalists and not-journalists, because it is more one state team spirit; question; label, and it is also what makes the force of the magazine, one s’ is fixed our own codes, and that it is a splendid adventure, which is enough to make us vibrate (even when it is 3:00 of the morning and an  article should absolutely be finished): to make what we  want, what we likes, to produce every month a magazine of which finally we are the first readers! ”


Here is a magazine which releases as much ethics. Do not hesitate has to subscribe you on line (it ‘is in better for our environment).


Carol, Juliette, Florence three of associate beautiful Shi-Zen project continue and I confirm your ethics is far from being fake.

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Thursday of Ethical Fashion : La Nature à du Style

Thursday 12 May 2011

Now I know Hélène Grange almost since the opening of her store in August  2010. The first time I saw her w I had spoken to Brown and Red VAIT it offered to return the products. She immediately said yes without knowing what it was. She was seduced by the whole range of fashion accessories in recycled tube. She have a beautiful shop made of wood and natural materials: it feels good, we are welcomed and Hélène is all smiles all the time and something that I love is that she really listens people talking. Even if we trade together, it’s really nice feeling to be heard and this kindness. When you enter the store, she also Danae the dog is not far and ready to play with you.

But let us speak the owner: “Oh no! Dress bio today no longer means wearing sheepskin jackets or expensive clothes, and have the decoration fair trade at home should not necessarily have a connotation of “ethnic” or “hippie”!

She does not stop there: ” Passionate about fashion, interior design but also conscious of environmental problems, I wanted to “break” the myths about organic. It is in discovering young designers who design clothes, jewellery and decorative objects from recycled or natural materials that I got the idea for my shop. My motivations were simple, it was necessary for me to make them know these products to people from Lyon, they are already committed consumers or not, and if possible to bring non-users of green products in the future! I also wanted to give access to the ecology by offering all items at reasonable prices as they go from 2 to 250 €, and finally show a garment or an organic eco-designed object can be aesthetic, not necessarily nerdy or too expensive! “

Hélène selects all designer who put at high level as the social conditions of the manufacturing process environmentally friendly right from the design. Among the artists in the store MUSHKANE or LA VIE DEVANT SOIE

The products sold in the shop are chosen according to 4 criteria:

– The ethics of the creator

– the ecological advantage of the product

– quality

– design and originality

Every time is a happy moment to move to  LA NATURE STYLE, plus Hélène is not devoid of humour and optimism shines with the permanent smile that lights his face.

I think I’m lucky to know people like Hélène, who defend the values that I share, and there are no more aggressive in this. We clap hands for Hélène Bravo and  this beautiful project that is LA NATURE A DU STYLE.

La nature a du style :

20 rue Terme

69001 Lyon

04 72 26 49 58


Opening hours :

Tuesday to Saturday 10h30 – 13h / 14h – 19h

Access :

Métro : Hôtel de ville

Bus : arrêt Terreaux

Station Vélo’v : rue Terme (en face de la boutique)

Parking : Terreaux

Private sales on May 26, 2011 from 18h00 with drinks and discount of 25% all all Marron Rougeproducts

Some green definitions – Volume 2

Tuesday 10 May 2011

After the trade show Planete Durable and Valeriane, I just completed today two of the green definitions bringing my personal input on sustainable development initiatives


BIO : here is a vast subject a broad topic that I’ll try to get by as a mere neophyte. First of all a definition of organic farming that I got on Wikipedia:

Organic farming is the form of agriculture that relies on techniques such as crop rotation, green manure, compost and biological pest control to maintain soil productivity and control pests on a farm. Organic farming excludes or strictly limits the use of manufactured fertilizers, pesticides (which include herbicides, insecticides and fungicides), plant growth regulators such as hormones, livestock antibiotics, food additives, and genetically modified organisms.”Organic agriculture is a production system that sustains the health of soils, ecosystems and people. It relies on ecological processes, biodiversity and cycles adapted to local conditions, rather than the use of inputs with adverse effects. Organic agriculture combines tradition, innovation and science to benefit the shared environment and promote fair relationships and a good quality of life for all involved..”

Initially that it is organic agriculture and when you wear an organic T-Shirt or an organic garnment it come for organic farming and it is the cotton which is organic. It is exactly the same for organic vegetables, when you go to an organic restaurant you eat vegetables which come from organic farming. It is the same for cosmetic products or maintenance products/they are based of elements which come from organic farming.

For more information on these specific subjects I invite you to visit sites and blogs (in French) of ABONEOBIO and CUSINE SAINE.


We cannot get BIO with “all the sauces” . during some trade shows we were charged to do only recycling so we are not BIO. We have been asked what was our BIO approach, and we were passed  the selection committee of exhibitors. The question was surprising and it is probably one the reason why we wrote these notes on green definitions. We must not confuse everything and it is not because we are not doing “BIO” products that our approach is not for the environment,  I would say quite the contrary.. We just recover fabrics or materials not bio degradable and we reuse it to avoid the  burial or chemical destruction. We are not in a world where everything is BIO : my keyboard is not bio, the structure of the booth where we exhibit contains non bio elements. The selection committed of some trade show refuse our application as an exhibitor because recycling is not bio…!!! And when you when you walk through aisles of the trade show you can see everywhere that you should sort and recycle. I do not blame anything, but sometimes despite all efforts we make for environment  some people “draw unwarranted litigation” BIO is wonderful, I will not shout enough louder to tell it, but not only. Everything is the way to communicate. It brings us to the next subject GREENWASHING (See Green definitions Volume 1)


In order to illustrate this topic we ask a specialist Céline Réveillac who manges a blog (in French) on communication and Greenwashing


Some practices tools to put in place a responsible communication


Responsible communication implies the consideration of environment, social, and societal issues in the means use and elaborated messages.

But be prudent about pre conceived ideas! Every action which have an ecologic impact, the idea is not to print less and do more Internet. It is especially adapted tools based on the objectives (target(s), message(s)…) while these tools are most as possible eco responsible at all levels : manufacturing, diffusion, respects of all parties …

UDA and Ethicity have defined the 5 following principles :

1. Enter the total external public speaking as part of a code of responsible communication: integrating an internal charter marketing and communication responsible listing the principles that should be the communications content of messages, impact on targets, etc..

2. Encourage audience being targeted to act responsibly

3. Use private data with loyalty to its end customers in its marketing approach and business

4. Initiate a process to validate internal communications before their outreach: creating a repository in line with national and international standards (recommendations of the BVP, the ADEME …).

5. Incorporating environmental impacts in the criteria of choice of communication media


Right now nothing bugs me more than the new green logos of major brands of large retailers. Logos and storefronts are they made from environmentally friendly paints, carpets, they are free of chemicals? This is a fine example of greenwashing … Laurence’s once again made a note last week that illustrates this point.


It was still a “little rant” but I always keep my good mood and my optimism. I found these definitions on green with a volume 3 ….

Nice month of may with LASPID

Tuesday 10 May 2011

During the whole month of May, our friends from LASPID do a nice show  to Marron Rouge.

In their nice shop, mixed with their fair and organic clothes, they did a showcase only for Marron Rouge with cotton canvas bags with Indians ads and Bollywood and tea light holders> it is very strange that they choose items with graphics as refined.

Do not forget to see their nice silkscreen T-Shirts : I do not care because I already have the green one with the design GREENWASHING


N’oubliez pas non plus pour les lyonnais et les visiteurs de cette belle ville voici l’adresse de la boutique LASPID – 3 Place du Griffon – 69001 Lyon










Thursday of Ethical Fashion : La Gaillarde

Thursday 5 May 2011

15 days ago, we made the note SOAP creations from Montreal and for this new note we decided to stay in Montréal with the shop La Gaillarde.

Elsa Girard -Annie de Grandmont - David-Alexandre Faber - Mariane Desjardins-Roy ©


Since 10 years already, La Gaillarde forged its place and became a main actor about Quebec fashion. Pioneer of ecologic fashion, La Gaillarde gave birth, supported and guided several eco designers, since the start while the recycling fashion was not known from consumers. Today the shop still continues to radiate and the future is also promising.


With some e-mail exchanges, we agreed with Annie de Grandmont, the manager of La Gaillarde, that we will get a more spontaneous interview by telephone. After our week end in Brussels we were not homesick by Annie’s Canadian accent.   A feast for the ears


Annie is really motivated to describe La Gaillarde’s project : “Initially 10 years ago, La Gaillarde was a simple frippery , for the people from the neighbourhood. As in, designers have joined the thrift store and began to show their creations out of recycled clothing.  I joined in 2005 and , I was manager of a theatre. I accepted this mission and I am still there today   to “frothing Quebec eco fashion”. I trained on the job and step by step we make a “boom” on medias and magazines. We start to create fashion events but also to promote the recycled fashion. At beginning we were 2/3 shop in this movement in Montréal, today there is around 70 shops in this spirit in Montreal.  Our strength and our difference are the following ingredients:

  • Meeting with customers and designers regularly
  • Sewing lessons for different level of know how
  • We support reinsertion social projects
  • We were the pioneer of a ethical fashion masculine catwalk
  • We contribute to the organisation of Canadian events as “Mode de Vie”


Annie is ending “ Our motivation, is the passion and incredible talent of eco designers who use their creativity in mixing fashion and environment. This the reason since 10 years we encourage with infatuation and perseverance the consumers to discover the quebec ethical fashion. Our reward? It is the satisfied customer who leaves by proudly wearing a single garment Made in Quebec”


Frankly I could spend hours in am lulled by this focus and passion for ethical fashion statement by Annie.


Sac Fait de bâche recyclées fait par l'atelier ENTRE PEAUX


In may I recycle what I like most

Monday 2 May 2011

In May with our friends of Green team we will do what we like on this pretty month


What I like is, yes I Bathe you with this subject, but it is recycling. Elsewhere I still do not know how to recycle a basin, but we will spent a whole note the state of art to recycle basin (to share the wonderful flowerpot, or the portable toilet, I do not se anything else….)


I really have a passion for recycling or upcycling from their original function, some substances. From my last trip to India, I foud some yarn made from platic bottles recycled and I already got some “funky” and girlie” projects with this fabric. Be patient pictures will come soon

The use made with tube, tire and seatbelt, fascinates me and Contrary to what some may think, recycling have an ecologic function, even if the original substance is not ecologic. though the tube we can discuss about it, because it is made from Hevea and petrol which are natural substances, but it is only the transformation whih is not ecologic. Tire is not biodegradable, so we can do some accessories “indestructible”. So we do not need to put to dump this substance not biodegradable. Recycling have also the function to do not create synthetic substance but only recover. There is a lot of creativity to recycle, and do not minimize this aspect which designed like it or not to be ecologic by the choice of the substance.


We can do some superb items with recycled paper, but I just wonder where we can find these marvellous things……


An aspect of recycling is also upcycling of substance from their original usage, raw or manufactured. Upcycling is probably more fascinating for me recycling,: itgives superb artwork . For example, one of my Facebook contact, Elise Faure is working on  a thesis around recycling for her master of conceiver-designer published a superb Picture album.

The very nice site  RECYCLART unearths marvellous things as these pencils shoes or paper Sofa


You understood I like recycling in May, but also from June to end of April… I am not ready I’m not ready to let you go with it. Do not hesitate to recycle almost everything


PS : If you have some ideas for the basin, do not hesitate even if it is zany.







here are the lonks of our  Green Team’s friends (in French) :

Abi-  VERTISSIMMO :  En 5 belles idées d’échappées verte pour le mois de mai

Audrey PARIS BY LIGHT : En mai, je me plais !

Gus ECHO MAG : En mai, voyage où tu veux. Vraiment?

Karen CUSINE SAINE  : En mai je cuisine les fleurs