Archive pour February 2011

There is also deserts elsewhere

Monday 28 February 2011

Salar Uyuni - Bolivia

With some members of the green team we we decided of new them which is elsewhere. So the name of this note is “tThere is also deserts elsewhere.0 This note will be only for your pleasure in order to sahre with you some of my pas trips and specially the visit of two deserts whic impressed me.

First of all Salar or of Uyuni or also called Salt desert, in Bolivia. I was there in 1996 and I have memories of beauty and purity. When we arrive there we said to ourself we are at World’s End.

Salar of Uyuni altitude of  3700 m is the the biggest salt desert in the world and is around 12 500 km² It is structured since 40 000 years. A third of worldwide reserves for lithium are there. Behind the scene is at that time, in 1996, a bunch of men coming from all Bolivia were working there in order to extract salt briquettes without iodine. All this work’s done for almost nothing. The prolonged contact with salt without iodine could create diseases as cretinism.

At the time I was there with a guide and I had the chance to sleep in the salt lodge : a true eco-lodge made all in salt even the roof.

If you have the chance to go there, go with a local guide to discover this magical site.

Toit de l'Hotel de Sel - Roof of Salt Hotel - Bolivia

Hotel de Sel - Salt Hotel - Bolivia

Then in the south of African continent there is Namibia desert that I did ten years later in 2006. Desert occupy the area of 80 000km². It is an area about 1500 km along the Atlantic coast. The most deserted part of the desert is in the south of this area and you just arrive in the land of “Screen Saver” who did not get the screen saver with the famous sans dunes?

Wildlife and flora are really special to this area. No much water, the rare plants we can see there get water from the humid winds. Wildlife is made of reptiles and small rodents. This site is pure eye’s delight and brings you a kind of serenity when you see these pure lines. “Designer’s” paradise for Inspiration.

Crossing of desert in sand storm is very impressive. To stop in the middle of nowhere is also a pure delight especially when you get the visit of a small rodent.

 If you have also the chance to go there, go with a local guide to discover this magical site.

Our beautiful earth is full aof treasures that we should respect. We have to get the more benefit of it. When you go in this kind of place, if the trail is not created, do not create one and do not hesitate to take advices for locals. It does bring much to try to be “the adventurer”.

As Abi  from Vertissimmo said , it is good to see a sky with stars with a nice landscape’s background. As Erick Hostachy from Ecolo-chic magazine, Cezame, do not forget to get pleasure, and I will add I agree at 100% but also do not spoil the pleasure of others in do not respect the natural environments

The other articles (in French) of Green Team members :

Earth Hour 2011 : It is good but not enough to keep our planet

Saturday 26 February 2011

On January 26, 2011 with some of Eco-Informants we have decided to mobilize ourselves  for Earth Hour which take place on March 26, 2011 from 20h30 to 21h30. From now on it is only one month. A reminder about Earth Hour : worldwide event for third time. It is an event which direct to mobilize citizen, government, cities and corporations with a simple gesture : switch off lights during 60 minutes (it is the meaning of the logo) to keep the will of anyone against the unsettled state of climate.

It clear that switch off lights (!) during one hour will aware all the people which will be directly or indirectly concerned by this event. This hour could be the right time to think about what can we do in future without lights?

From my side here is what I will do on March 26, 2011 : I succeed to convince a place here in Lyon switch off all the lights during one hour. A festive animation will be done during this hour. I cannot tell more in order to keep the surprise effect. Restaurants, bars, clubs, shops why don’t you try to create specific animation?

Until the next note here some advices already published by Ecologeek (in French)

If you still don’t know what to do on March 26, 2011 :

Ecologic Sex : condoms in natural substances, vibrator without battery in recycled materials, lubricant …..

Here are the links ffor the notes of the other Eco-Informants (In French)

ABONEOBIO, OBJECTIF PLANETEQUAT’RUES , UN BUREAU SUR LA TERRE, VERTISSIMMO

COUNTDOWN UNTIL EARTH HOUR

Thursday of ethical Fashion : Universal Love

Thursday 24 February 2011

When Marron Rouge decided to do its first business trade show, we have been in contact with Universal Love. What a lovely name for an ethical fashion trade show organiser. With Thierry, we spoke to each other and said, we knock at the right door.

Isabelle Quéhé - © Luc Valigny

We asked to Isabelle Quéhé, president of Universal Love de tell us more: “In 1995, I create with my friends Universal Love association. At that time I got all around me friends who were stylists, designers, artists who tinkered in their place fantastic works but they did not have the chance to exhibit them, to meet their public and to sell the works. Back from travels I then decide to base the “free markets”, sites rented in Paris and changed during a week end by month, in exhibition, spaces in order to give the opportunity to 50 designers to show their works and to sell it in a party ambiance, kids entertainment, Djs…. These Free markets took place from 1996 to 200 in itinerant places in Paris and suburb : Old secularized factories, circus, parks, suburban café, cabarets…and also in regions  during 3 summers in Luberon (South of France) in Murs. Free Markets were not only representative of alternate move in Paris, but had also for vocation to introduce the full variety of different cultures from Paris. They were very successful during these years and had around 2000 visitors in average to each edition.

It is the encounter with 2 fashion designers  who works for “fashion for development” which decided me to focus on the fight of a better fashion which respect human being, environment and precious know how of cultural differences

All the trips and meetings that two designers made and specifically Oumou Sy from Senegal and Bibi Russel from Bangladesh in 2002, that the first idea of an ethical fashion  trade fair was born. These two designed shared with Isabelle Quéhé, the President of Universal Love, their vision from another fashion way could be possible. Fashion which could be the development vector from South countries, an elegant fashion, rich of local know-how that is so important to protect for future generations : Ethical Fashion Show was born! To do Paris as the capital of ethical fashion had grown into the new rationale for Universal Love.

Linda Pino - © Luc Valigny

The first people we met when we bring the prototypes of our products for catwalks was Linda Pino-Lebaudy : welcome was perfect and always available. She also gives today her witness “I work for Universal Love since two years and half. It is more than an employment, it is a real mindset! The association gets the right name because of the mission which is to bring different artist together who share the same vision of the fashion.” A better fashion, more fair. We put a lot of attention to know-how. Today, there are a lot of resources to preserve and to rehabilitate, that we want to put focus on.

All these small hands are unfortunately unknown or in most case not seen at the real value. Their design are made of  particular techniques which are full of treasures: embroidery, crochet, weaving … Since this year, we work in partnership with some designers in order to develop an ethic collection of accessories which will be very soon available on our web site. With all the profits generated, we wish to invite every year a designer to participate at Ethical Fashion Show in order to access to a new market.”

Universal Love and Ethical Fashion Show are not only spangles, catwalks and nice models. There is a past and a real project behind this name. Universal Love is not only made with Isabelle Quéhé and Linda Pino-Lebaudy. Sarah Perset is association’s secretary, Chris Osman is treasurer. Martine Loewinki, Sylvia Goubern, Gwénaëlle Dudek, Régine Tandavarayen are members and participate to Board of Directors. All the team we met is made with motivated, engaged, implicated people for a better fashion.

Isabele Quéhé-Linda Pino-Chris Osman-Sara Perset – © Pat Marcel

Universal Love please don’t stop to promote these know how and designers who respect human being.

Next Ethical Fashion will be held in Carrousel du Louvre, in Paris from September 1st, to September 4th 2011.

Thursday of Ethical Fashion : PEAU ETHIQUE

Thursday 17 February 2011

First time I have been in contact  with Peau Ethique it was with Cathy (The Mother) who requested that I bring Ludivine (The Daughter) in car to Paris. As you can see Ethical can you make different things! As some of you know, we exhibited at Ethical Fashion Show in September 2010 and Peau Ethique too. So Cathy (The Mother) called me to do carpool, but unfortunately the car was full and impossible to bring Ludivine (The Daughter). Peau Ethique is located in Saint-Chamond (near Saint-Etienne) and Marron Rouge in Lyon  so we are “neighbours”.

Here it is how I  come to the  “undies” of Ethical Fashion…

-MR : Can you tell me about the beginning of Peau Ethique

-Ludivine (The Daughter) tells us “ Cathy my mum, created C.A. Bio which means Cathy or preferably Catherine Abruzzo Bio, in may 2004. She was buyer in big company for kids fashion and tired of processes which were not anymore under her ethics, she decided to create her own company”

-MR : Why Lingerie?

-Ludivine (The Daughter) :” We were looking for “undies” in cotton and she realized that there was nothing. The only articles available at that time were “ugly”, without any design and only raw. But also everybody was launching clothes. What you are wearing directly to the skin which is toxic, so the logical solution was organic cotton, the noblest fabric”

-MR : Who can wear with Peau Ethique?

-Ludivine (The Daughter) : All the family and Marron Rouge adds : so clearly, The Father, The Mother, The Son, The Daughter

-MR : Why this choice of Fair Trade

-Ludivine (The Daughter) : “An evidence. When we started and still toady we work with :

  • Turkey which manufactures our lingerie. We put in place social partnerships as the purchase of a mini bus to ensure the transportation to and from the workshop, the lunch is provided, and the salary is in perfect adequacy with the labour done.

Then we extended our partnerships with :

  • Peru with a small association of women who knit our stuffed toys : they live in the idleness, for them it a kind a reinsertion, they work at home to take care of the kids and meet all together to get good time.
  • Tunisia for lingerie Caresse de Soie (silk caress). My mum visited many workshops before to choose the one which seems to be the best offer between good work conditions and quality finished goods.
  • India”

What I like with Peau Ethique, it is the brand they choose is not usurped : Fair Trade, Organic Cotton, Sustainable Social Projects, Human Being Respect are not only in the centre of their preoccupation but are engaged in all these processes. On top, what they design is beautiful, I got the chance to see the models on catwalks and it is really great. Here is another Ethical Fashion actor for who we like to give importance

I will leave the last word for Ludivine  (The Daughter), who publish very innovative and good engaged notes on Peau Ethique’s Blog : “I was a student in psychology, and I am more than happy to finally do something which is useful for the others”

PS : For Cathy (The Mother) I will be pleased to meet you.

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POP’UP

Thursday 10 February 2011

Marron Rouge will exhibit as a designer to the Trade Show POP ‘UP in Paris on May 14 from 11h00 to 19h00

POP'up!, le salon de la Pop'culture indépendante

TICKETS

Thursday of Ethical Fashion : Quat’Rues

Thursday 10 February 2011

This morning I decided to cook and prepare for you a recipe with special ingredients :

  • Three men : One Clovis, One Harold, One Quentin
  • Silkscreen
  • T-Shirts in Organic Cotton
  • Engaged messages
  • Fair Trade

The Clovis want to speak about the first ingredient: “To start, before the project of the Quat’Rues, we wanted to create a company which allow us to adequate our competences and ideas.

Harold was salesman for first class lingerie branded, Quentin an illustrator and had already some background with customer-supplier relationship. For myself I was evolving in the logistic area which is quite important in our corporation.  Illustration, Sales and logistic : here were our strengths”

The second ingredient : T-Shirts are coming from biological agriculture and are  GOTS : Global Organic Textile Standard label.  Dyeing of products is under the norm Oeko-Tex 100 and  silkscreen is done with water based inks. Lire le reste de cet article »

On thursday it’s ethical fashion with Marron Rouge

Thursday 3 February 2011

I was not always an ecological defender and sustainable development but it is clear today it is real choice t I made,  because I do not need to be convinced to get invested for facts and causes which have lot of respect for human being that I deeply love. It is not by mistake I did humanitarian missions in Africa and I also give support and I co-managed this association Parrainages Inde.

I could have written that ethical fashion I felt down in it when I born, with a father tailor who resell his creations in shop with the wonderful trade mark PARIS ROYAL. No, I did not fall down but Ethical Fashion came to me.  I always have good taste for nice clothes and accessories simple and sober. Lire le reste de cet article »