The Project
The project Marron Rouge is born in 2009 because of the founder Jean-Marc is involved in an association sponsorship lonely women inIndia: Parrainages Inde
Autodidact first, then Director of Operations within IT groups.
Then back on the benches of the school: INSEAD inFontainebleau.
And humanitarian missions inAfricawith the International Red Cross? In 2008, fed up and questioning make him “leave everything” to create Marron Rouge, during another trip toIndia. He has a taste for travel through five continents (his mother called him “the man of the street”). He needs to share, meet the men and women of all countries. It is a patented optimistic, who prefers to work in a good mood, and especially with humour. One man above all human values.
In the implementation of this project was accompanied periods shorter or longer byJean-Michel Baptistawho opened his own restaurant and Thierry Bourgeois.
A stop on frame in India since 1999!
Initially, the association Parrainages Inde, whereJean Marctook part since its inception in 1999, this association helps lonely women in southern India, in order to give school education to their children. Then there are successive trips in this country and in particular that one of January 2009.
In 2009, Jean-Marc left his life of “dynamic framework” dedicated to think a little more and give him a human sense, responsible, sustainable to his work and his life altogether. These trips are an opportunity to learn a little more each time the Indian people. He was attracted by the almost permanent smile of the people, know how, “wanting to.” The first step is an ethical trade with actors of the social economy and solidarity, and the sale of their products inFrance. Very quickly, it is not completely satisfied with this simple exchange, Jean-Marc starts thinking and design environment.
The philosophy of Marron Rouge was born!
Village des Créateurs (DesignersVillage)
The first important step is the acceptance of the bid of Marron Rouge as the creator of the Village des Créateurs inLyonin March 2011, nine months after the opening of the site Marron Rouge. The Designers’ Village, established in 2001, is the structure of development
Economic for enterprises fashion, decoration, design the Rhone-Alpes. True incubator of fashion, Designers’ Village offers a unique concept by hosting a
dozen young residents brands in workshops and shops Thiaffait Passage, on the slopes of the Croix Rousse inLyon. Other fashion company’s adherent Association (forty) enjoy benefits support and advice offered by the Designers’ Village.
Design 100% fromLyon
All fashion accessories and decorative objects of Marron Rouge are now created byJean MarcAttia in the showroom ofd Designer’s Village inLyon. The stuffed toys are created by Parisian designer Marie-Noelle Bayard
Ethics and sustainable development
For the manufacture of his creations, Marron Rouge collaborates with NGO’s and social projects inIndia. Each project is subject of one or several visits to ensure that no child labour, the local working conditions are good, that employees have social security coverage and their children are in school.Logistics,France, is provided by the logistics platform solidarity Lyon BIOPORT that ensures humanitarian logistics as well as other actors in the ethical and fair trade.
Recycled materials
Recycling is the spearhead of Marron Rouge, to this day, his favourite subjects are the tire, tube, seat belts, canvas bag parachute. Making bags and accessories recycled inner tubes, recycled tires and recycled seatbelts is entrusted to an NGO fighting against poverty inDelhi: http://www.marronrouge.com/blog/en/jeudi-de-la- mode-ethical experience-the-making-vol2
All tires come from bikes and are used. All belts are from for series production. These belts were originally made for cars, airplanes, boats, buses, trucks … All tubes are collected in the streets by the poor in Delhi (India) and are sold by them to a central sort that belongs to the NGO that makes these accessories. Parachute bags are recovered from the Indian Army. Other recycled materials are being tested for new collections in 2013.
The honours of Marron Rouge
Marron Rouge joined CLACE Collectif Lyonnais des Acteurs du Commerce Equitable
Marron Rouge’s is elected blog of the week by NEOPLANETE et 20 minutes
Marron Rouge joined Cité du Design à Saint Etienne
Marron Rouge is labelled LYON VILLE EQUITABLE ET DURABLE
Marron Rouge is part of Green Wire of Maison et Objet
Marron Rouge joined Collectif du Développement Durable in 2011
Marron Rouge was elected by the blow of heart Paris Design Week Maison & Objet and Galeries Lafayette and is displayed in the window Lafayette House from 7 to 29 September 2012.
Les événements majeurs
Maison et Objet, Paris
Ethical Fashion Show, Paris et Berlin
Unicrea, Suisse
Planète Durable, Paris
Exposition des Designers deMaud Rondard, villes itinérantes en France
