Crowfunding campaign with Ulule : Marron Rouge launches a French manufacturing process

Par Jean-Marc, 24 October 2016, Publié dans Non classé | 0 Comment »



Upcycling, Design and Recycling


Marron Rouge launches French Manufacturing

Marron Rouge Crowfunding CAMPAIGN with  ULULE


From October 13, 2016 to November 27, 2016


After working for sevezral years with NGO’S in India, MARRON ROUGE, launches a a Franch manufacturing process for fashion accessories that will features 


  • French Manufacturing companies,
  • ESAT (Reinsertion program for handicapped people) in the Auvergne Rhône-Alpes region
  • and the expertise of Marron Rouge: the creation of design objects by recycling, recovery and processing of waste.
  • to discover the project and participate:


The history of Marron Rouge

Created in 2009 by Jean-Marc Attia, MARRON ROUGE imagines and designs fashion accessories and recycled materials in decoration (safety belt, tube, tire, tailor centimeter parachute canvas bag …), made in India by local NGOs. After spending 2 years at Village des Createurs (Designer’s Village) in Lyon,  MARRON ROUGE is housed in its own shop “3 in 1”, showroom-workshop-boutique, rue Royale, in Lyon 1 made entirely with recycled pallets to stay in mind upcycled so dear to Jean-Marc Attia.


Marron Rouge showroom recycled with pallets in Lyon 

DESIGN 100%  from Lyon, France

All fashion accessories, and  decorative items are created by Jean-Marc Attia in its showroom workshop. 3 of 4 collections of stuffed animals were created by Parisian designer Marie-Noelle Bayard.



Recycling, upcycling, are the pillars of  Marron Rouge. All recovery processes  of materials are carefully checked. No materials are manufactured for  the creations of Marron Rouge. Tires and tubes are recovered by poor people of Delhi who resell them to a sorting office of an NGO, jeans labels, safety belts are from the manufacturers discontinued items. Textiles are purchased in the textile Delhi market.



After creating the company Marron in 2009, and becoming a major player in recycling in France, setting up a production with Indian NGOs, Marron Rouge launches into local French production with actors of the social economy and locally in Rhône-Alpes Auvergne region



One of the positive impacts will transform waste to promote circular economy of proximity. Marron Rouge will continue to support Indian projects in which it is engaged in duration.

Establish a long-term collaboration with local ESAT for working recycled materials. A Establishment and Service through Work is in France a nursing home work protected, reserved for people with disabilities and for their integration or social and professional reintegration.

French industrialists came into direct contact with Marron Rouge to enhance their waste. The competitive cluster Lyon TECHTERA contacted Marron Rouge to submit French industrialists, sometimes to imagine local design solutions with their waste.

The first prototypes were made with materials recovered from French manufacturers. These items will be available in 2017 on success of this campaign and are being improved for future productions.

The windbreaker created from Parachute cloth production falls fitted by a tailor in the Lyon region. The messenger bag created from the end of production of judo mats fabric mounted by ESAT in the area of Saint- Etienne (France)

Wallets and accessories created from sheets made from recycled materials and printed with a pattern created especially for Marron Rouge  by Mademoiselle Dimanche who designs Textile and ridden by ESAT in the region Stéphanoise

Other materials are being developed. These materials come from specialized textile industry (underwear), technical fabrics from the aviation industry …. In short ideas abound, waste either!


Every financial participation in our campaign will be entitled to conterpart




Prototyping with new recycled materials in France: 2,000 €

Manufacture of templates for producing “industrial” by ESAT: 4.000 €

First production of handbags and accessories made in France: 7.000 €

Press campaign MY BEAUTIFUL RP to announce new French productions € 1,000

ULULE Commission: 1600 €

VAT on the counterparties: € 3,333

…… And if we exceed the target of 20,000 Euros ….


With € 25,000 we could buy a sewing machine and make prototypes and other unique pieces ourselves …


With € 30,000 in addition we could improve our internet site


With € 40,000 we could hire an intern for at least 6 months to boost communication


The word of Jean-Marc Attia: “Beyond this crowfunding campaign I have a sweet dream / wish for Marron Rouge through a process that will pool the arms, gray matter and treasury but the three elements together are needed. I am open to any discussion and / or proposal for a further step. It will redefine together a new economic model (or not), use (or not) the projects that are “in the pipeline .., “associate, come together, share … I am open to all, without any stress or territory project Feel free to contact us to discuss: Commit, you recycle!


The man of Marron Rouge

At first a self-taught man, he became Chief Operating Officer in computer groups.

Then he went back to school: the INSEAD in Fontainebleau, France. Then humanitarian missions in Africa with the International Red Cross In 2008, as he was fed up and his head full of questions, he “gave up everything” to create Marron Rouge, during an umpteenth trip to India

He is keen on travelling through the five continents (his mother called him “the tramp”). He needs to share, meet men and women of all countries. He is a thoroughgoing optimist who prefers to work in a good mood, and especially with humor. He is a man with human values above all.

Initially, there was “Parrainages Inde”, an association which Jean Marc is a member of since its establishment in 1999. This association helps single women in southern India, to educate their children. Then there were successive trips to this country and in particular that of January 2009.

In 2009, Jean-Marc left his life of devoted “upwardly mobile executive”, to think a little more about himself  and give his professional activities and his life, basically, a human, responsible and sustainable sense.

Each of these trips was an opportunity to learn a little more about the Indian people. He was seduced by the almost permanent smile of this people, the know-how , and « the want to do ». The first step was an ethical trade initiative with players in the social and solidarity economy, then the sale of their products in France. Very quickly, he grew unsatisfied with this simple exchange, and Jean-Marc began to think about design and environment.

Marron Rouge phylosophy was born !


The implementation of this campaign was facilitated by Future of Waste is a program dedicated to innovators and actors working to “make our waste a source of infinite resources”. Through an online platform, and numerous workshops and events, Future of Waste creates a global movement around these new circular solutions. Future of Waste is developed by Make Sense the pioneering support and SUEZ assets.


Recycled and “Upcycled” materials by Marron Rouge  to date:


The tube, safety belts, tape measures seamstresses, jeans labels, cement bags, life jackets, cotton, embroidery sarees, bicycle tire and scooter, the canvas parachute bag, newsprint, leather straps …..

Recycled jeans labels Copyright photo Patrick BEDARD – Model Frédéric Portier 


Recycled Inner tube – Copyright photo Aline Périer et Thomas LeaudModel Léa  – Recycled seatbelt – Copyright photos Aline Périer et Thomas Leaud – Model Eric Mazelier – Lifevest jacket and cement abgs  – Le coton recyclé et les broderies de sari recyclées – Les doudous de la collection Couleur(s) – Les doudous de la collection Restons Couchés – Copyright photo Aline Périer 

Stools in inner tube, denim labels, recycled synthetic grass – Copyright photo Aline Périer 


Marron Rouge also customizes corporate gifts. Customers were seduced by design, originality, expertise and strong commitment, quality of finishes of MARRON ROUGE  which is  involved in sustainable development. Companies and associations have chosen carrier bags or accessories to offer strong messages their members or clients.

Some examples


Le Laboratoire Holiste was the first to trust MARRON ROUGE by first ordering cotton bags and jute products with its logo and a large jute tote designed to safely transport the air Bol Jacquier® ( oxygenation method 100% natural). The Imprimerie de la Vallée (Switzerland) has chosen to personalize this model wallet (leather exterior, interior recycled inner tube) for the second time

This shoulder bag model “Rob” recycled inner tube  was choosen by the CFDT Services via a distributor, the Company INCKOO in Paris. It was distributed to the 500 delegates at the 14th congress of the CFDT early June 2015 in Montpellier.

Marron Rouge is on solidarity BIOPORT logistics platform located in Auvergne Rhône-Alpes region. BIOPORT treats all humanitarian logistics, and that of fair trade players. BIOPORT employs people from rehabilitation

Marron Rouge dans la Presse et les distinctions

Marron Rouge  was elected blow Heart by Paris Design Week, Maison et Objet and Galeries Lafayette  and is displayed on display at Lafayette Maison from 7 to 29 September 2012.



Other remakable articles :
CLES MAGAZINE : Les Défricheurs du XXIème siècle

20 MINUTES  a full page on Upcycling le 18-10-2013

In February 2013, Jean-Marc Attia, was selected by the magazine WE DEMAIN  among the 100 personalities who will make the France of tomorrow! In this initiative, WE DEMAIN present the portrait gallery of change agents who signed the manifesto WE DEMAIN for a new society.



Jean-Marc Attia  was interwieved in the talk show  BFM Green Business presented by  par Nathalie Croisé on May 12, 2013.  All interviews available on  YOUTUBE.


Marron Rouge is labelized Labellisé Lyon Ville Equitable et Durable 


Our bench the Green Curves, collaboration with the Designer Benjamin Rousse and our Green Grass stools at the Institut Paul Bocuse, demonstration school in Ecully


MARRON ROUGE on the net






To not forget anyone I would of course like to thank my friends, my family, my clients, my partners, my suppliers, and all those who have accompanied me until now to do what Marron today .


Support us, join the adventure of Brown Red is counting on you.

















(Français) Arrêtons les bouchons avec les voitures : Débouchons la France

Par Jean-Marc, 28 September 2016, Publié dans Nos coups de coeur, Nos engagements | 0 Comment »

Marron Rouge : The Movie

Par Jean-Marc, 11 September 2016, Publié dans Marron Rouge, Nos engagements | 0 Comment »



Go on stage for Marron Rouge !!!
And win gifts certificates…
Become a director and to tell us what you think about Marron Rouge.

How ?

It’s simple, express yourself with a little film from 15 to 30 seconds to tell us what you think about Marron Rouge. Be inventive , creative , and if you have a developed sense of humor, it’s better

Send your movie to , give us permission to distribute and use this film
You have until September 20 midnight to send your film.
The selected films will be rewarded with a gift certificate for the site Marron Rouge

Do not hesitate to share this information


Biolap residency at Marron Rouge

Par Jean-Marc, 13 May 2016, Publié dans Non classé | 0 Comment »

Following the announcement we made in early January 2016, we were in direct contact with BIOLAP we met first in 2011 on the last edition of Planète Durable tradeshow, in Paris . We share the same values ​​in terms of Design, Environment protection and Human.

We met early February 2016 with Fabienne Le Hénaff and Jean-Michel Duivon,


Fabienne LE HENAFF


Jean-Michel Duivon


the two founders of BIOLAP, who came with the question: “What can we do to help? “.

Very touched by this attention

Throughout the discussion, they offered their stock of existing products that they stop marketing, to devote temself entirely to the development of their consulting activities concerning the circular economy, the “Made in France” , Eco-innovation …
So we reached an agreement that I integrate their products within the logistics platform and the Marron Rouge site.
Today these products are sold on the site Marron Rouge at a promotional price.
You will appreciate the sleek design of BIOLAP Products: classy and simply beautiful for bags, protective covers.

Eco-design using natural materials such as linen and / or recycled materials.
These great accessories are sold at unbeatable prices



BME vegetal_range_biolap






(Français) La bio dans les étoiles du 13 au 15 avril 2016 à Annonay : Le bonheur est dans l’assiette

Par Jean-Marc, 25 March 2016, Publié dans Nos amis , nos partenaires, Nos engagements | 0 Comment »

Marron Rouge sensitize students to recycling and upcycling on 31 March and 1 April 2016

Par Jean-Marc, 15 March 2016, Publié dans Marron Rouge, Nos engagements | 0 Comment »

Recycling is one of the leitmotiv of Marron Rouge since the begining, you doubt it?

This is not an easy thing, even today, to understand that recycling is good for the environment and for once his wellbeing and his own ego. The preachers, not only in the field of recycling, are not generally appreciated and frankly one of the best approaches is to try to convince by showing what we can do and try to open everyone’s imagination these demonstrations.

31 March and 1 April 2016 respectively, I will be speaker  in a primary school next to Agen (France) and at a high school in Brive la Gaillarde (France).

The purpose of these interventions is to educate students to recycling by a demonstration of all the existing initiatives and everyday gestures and their meanings. Some examples :


lThe city of San Francisco, which gradually reached “zero waste”

La Villa Déchet that has been built from 25 tons of garbage of all kinds in the suburbs of Nantes (France)

La Villa Déchets situé dans l'écoquartier de la Bottière à Nantes

La villa Shamengo on the COP21 website built from recycled materials,


The valuation of restaurants waste to produce biogas

The design , and  upcycling of course there is Marron Rouge  but not only.


Blogs such as UPCYCLEDZINE or Recyclart you have all these great creators



SHOWROOM-MARRON-ROUGE-PALETTES-RECYCLEESMarron Rouge showroom made of recycled pallets

After this brief introduction workshops will be conducted to create objects from recycled materials. The objects will be created by way of example but the goal is to open creativity to demonstrate that all (or almost) can be recycled or creatively, in the true sense, either industrially.


L’intervention du 31 mars aura lieu à l’école primaire d’Estillac , à côté d’Agen auprès d’élèves de cette école. La connexion s’est faite lors de la rencontre d’une des enseignantes et à qui j’ai proposé de faire cette sensibilisation et elle a adhéré tout de suite. The 31 march 2à&- intervention will take place  to primary school Estillac, next to Agen (France) with pupils of this school. The connection is made at the meeting of teachers and to whom I proposed to this awareness and joined immediately.




L’intervention du 1er Avril aura lieu au lycée Cabanis à Brive La Gaillarde auprès d’éléves de cette école. La connexion s’est faite sur la Villa Shamengo , pendant la COP21 et une des enseignantes assistait à ma démonstration avec un pneu de voiture. The 1st Ap^ril 2à&- intervention will take place to school Cabanis to Brive La Gaillarde with students of this school. The connection was made on the Villa Shamengo during the COP21 and one of the teachers attending my demonstration with a car tire.



She asked me if I wanted to work with students of the school and of course I said yes immediately


Very happy to be a speacker for these new generations

The world of Tomorrow is on the way





(Français) Demain le film, c’est non seulement un film mais c’est tout simplement la vie.

Par Jean-Marc, 29 February 2016, Publié dans Nos coups de coeur, Nos engagements | 0 Comment »

(Français) Un superbe gîte, le Domaine des Ormeaux à Ajat dans le Périgord noir

Par Jean-Marc, 19 February 2016, Publié dans Non classé | 0 Comment »

Marron Rouge in 2016

Par Jean-Marc, 5 January 2016, Publié dans Marron Rouge | 3 Comments »

 7 years ago in January 2009 began Marron Rouge project with a first step, the opening the website in July 2010. Gradually Marron Rouge has become a brand specialized in recycling with a clientele mainly business oriented : shops distributing our products, companies wishing to custom objects, other professionals specialized distribution on the Internet in France and Europe.
Present on trade shows and events related to Design and Creation, Marron Rouge have made a presence and is recognized as a major player in the upcycling and recycling.
If I take up my pen today is because I get to a “turning point” in the history of Marron Rouge. These last two years have been tough economically and survival of the company was threatened by several times. 2015 was a particularly difficult year marked by a series of events that have not really helped to spread an optimistic and unifying atmosphere for a specialized trade, and therefore Marron Rouge suffered the consequences. These reasons do not explain alone the poor economic situation of Marron Rouge: insufficient backlog, cash position deteriorated, restricted distribution channel.

One reason why Marron Rouge is in this situation is the fact that I work and support this business alone. I did everything for this business works, but overall neither my strength nor my presence nor my will were sacrificed. The working alone makes me fly over the functions inherent in managing a business. A key function such as the commercial could not be processed optimally even if I have the qualities for. 7 years that Marron Rouge exists it makes seven years that I fight every day for this company to promote recycling / upcycling integrating Design, Creation, Environment and Human Being. That’s 7 years that I changed life, I invested all my funds, my time to draw a life less profitable than in the past, but it is a will.
Today I managed to create a brand, a philosophy from scratch and refining my convictions. The bags collections, furniture accessories create a word of mouth by journalists, users, partners, suppliers and customers.
Given this situation a decision is required, total liquidation of the stock to regain financial health and benefit from some cash. All stock is therefore proposed to floor prices. The success of this step is crucial to consider a future

There could be a positive issuel to this sad episode for Marron Rouge : it can continue to exist by pooling arms, brainpower and cash. But the three elements together are needed to continue
I am open to any discussions and / or proposal for a further step: to redefine together a new economic model, operate (or not) the projects that are “in the pipeline”, associate, come together, share … . or even “stop” Marron Rouge for me to join a current or on ongoing project, coming to use my knowledge and skills. I am open to all without any constraint territory and /or project. …. My suite will not be done alone.
I could have simply introduced a broad sell-off destocking and does not inform you about current issues, but it is not the solution I have chosen.
The glass half empty or glass half full? You probably understand which of the two I prefer ….

Thanks for your attention

Jean-Marc Attia






Marron Rouge and Cop 21 : Shamengo, Place To B, Changer Fashion for Climat, We Are The Climate Generation

Par Jean-Marc, 24 November 2015, Publié dans Non classé | 0 Comment »

Marron Rouge will be involved for COP21 , Climate Conference which will be held in Paris from November 30th to December 12, 2015. We will also introduce some inititiatives we support.



Marron Rouge sera un des acteurs qui mettra en scène la Villa Shamengo sur le site du Bourget avec le mobilier fait à partir de matières recyclées. Une performance sera réalisée le 30 novembre, 2015 avec Gregory Hoogstoël pour une réalisation faite à partir de pneus et de bouteilles plastiques .Communiqué de Presse



The initiative of Anne Sophie Novel got also our attention


From November 28th to December 12th 2015, Place to B will be gathering narrators from all over the world in a unique residential location, in the friendly environment of Belushi’s, refurbished for the occasion, and the St Christopher Inn, the international youth hostel dedicated to Paris. Journalists, photographs, designers, youtubers, poets, artists… They will all have the same ambition: be the bearers of different forms of expression, and produce a new story about the climate issues.

Marron Rouge will provide some recycled furniture for some spaces






A major initiative of Isabelle Quéhé concerning fashion will take place on 7 & 8 December 2015 in Paris

This event is organized around three appointments :
A symposium : This day will offer an overview of the environmental impact of fashion. It will be led by professionals in the sector and will discuss innovations , projects, solutions and industry best practices . Six round tables each illustrating one of the steps of the fashion and textile industry will present the issues and actions that led fashion to fight against global warming. The symposium is open to the general public and professionals registration required . To register click HERE. Simultaneous translation of the conference in English and French will be offered.

A catwalk on December 8 at the invitation and the signing of a charter