(Français) Sebastien Ravut : le citoyen qui ne vous fait pas marcher

Par Jean-Marc, 19 September 2014, Publié dans Nos amis , nos partenaires, Nos coups de coeur | 0 Comment »

Sébastien, pourrais-tu nous faire une brève présentation de ton parcours.

Après des études d’économie, qui m’avaient permis de découvrir Internet (en 1996 :-), j’ai démarré ma carrière dans le Service du développement économique de Montreuil. J’ai réalisé là que les entreprises n’étaient pas toutes pareilles, que les “patrons” n’avaient pas tous le même objectif. En plus de leur chiffre d’affaires, certains se souciaient de social et d’écologie. J’ai aimé ça et déjà geek* dans l’âme, j’ai eu l’idée de créer Le Marché Citoyen, un annuaire web pour valoriser ces entrepreneurs là. Mais j’ai été entraîné dans la fièvre du web et j’ai rejoint l’équipe de BeCitizen, (http://www.becitizen.com/ ) fondé par Maximilien Rouer, pleine d’ambition, de chiffres et de têtes bien faites. La bulle Internet a explosé et notre portail web du Développement durable comme sa startup ont été envoyés par le fonds. Enfin non c’est devenu une société de conseil florissante. Après les startup-builders, j’ai rejoint une agence de com en SCOP, Incidences. Là j’étais plutôt chez les militants de l’économie sociale. J’ai continué à développer des sites, des CD-ROM (si ça existait), des applications… et à m’intéresser au développement durable avec des gens inspirants comme Elisabeth Laville ou Elisabeth Pastor-Reiss. Puis en 2006, je me suis lancé en indépendant pour réaliser mon rêve…
http://fr.wikipedia.org/wiki/Geek

Aujourd’hui on te connaît à travers Les Marchés Citoyens mais ce n’est qu’un aspect de ton métier. Peux-tu nous parler de tes domaines de compétences et les organisations qui les portent?

Je gère l’agence Les Marchés Citoyens, qui accompagne aujourd’hui les entrepreneurs de demain dans leur stratégie et leurs médias web. Conseil stratégique, formation web 2.0 et RSE, conception de site et d’applications web sont notre quotidien. L’agence assure également la gestion du Marché Citoyen, l’annuaire. “LE”, “LES”, je sais ça prête à confusion, mais disons qu’après avoir exploré LE marché des commerces locaux bio, équitables et solidaires, de nouveaux marchés citoyens s’offraient à l’agence. Ca va c’est clair là ? ;-)

Je connais ton engagement sur l’écologie, les colibris, les acteurs du changement du monde de demain …., mais pourrais-tu nous en dire un petit plus sur ces engagements?

Je suis coordinateur du collège des partenaires de Colibris, fondé par Pierre Rabhi, Isabelle Desplat et mon ami Cyril Dion. J’anime ce réseau d’entreprises qui se reconnaissent dans Colibris et l’aide à monter de petits ou de grands projets, de communication notamment : Sidièse, SMOL, Université du nous, Outils réseaux…
Il y a 2 mois et demi Cyril Dion m’a demandé de lancer et animer la campagne de crowdfunding du film Demain qu’il réalise avec Mélanie Laurent. Je me suis dit que l’objectif de 200 000 € était un peu fou mais j’ai plongé. En 3 jours, l’objectif était atteint, et la campagne s’est terminée à 440 000 € ! C’est bien sûr Cyril, Mélanie, tous leurs réseaux, notamment Colibris, qui ont permis cette explosion d’enthousiasme et de dons. Le teaser, qui augure d’un film super émouvant, a aussi beaucoup joué. Et puis l’équipe que j’ai animé, avec Anne-Sophie et Nicolas, Céline et Grégory de Colibris, Charles et Adrien de KissKissBankBank, on a tous fait le job, bien organisé, en mode collaboratif, dans la joie, comme j’aime.

Quels sont aujourd’hui les projets que tu soutiens et pourquoi?
J’ai de gros clients institutionnelles ou des PME innovantes et engagées et cela me permet de m’engager sur d’autres projets à titre bénévole, ou je dirais plutôt dans une démarche de “bénévolat intéressé” car je crois en leur potentiel : il y a http://www.messagesmusicaux.com/ fondé par Vincent David, un vrai tisseur de réseaux “dans la vraie vie” ou http://open-solutions.info/ fondé par Shabnam Anvar, elle aussi tisseuse de fils d’or entre les gens.

Comment aimerais-tu le monde de demain? Quels acteurs aimerais-tu y voir, dans ce monde de demain (toi y compris)?
J’ai été vraiment touché par l’idée de Cyril Dion dans Demain, inspirée par Nancy Huston, celle de raconter ensemble une nouvelle histoire pour ce monde, et pas celle des pieds dans l’eau de banquise fondue, mais celle à laquelle on aspire vraiment, constituée des solutions qui existent aujourd’hui. Ce monde, je le vois plein d’entrepreneurs, de gens qui construisent et se racontent mutuellement de belles histoires. Car je ne suis pas là sur cette terre pour râler contre le monde tel qu’il tourne. Je suis là pour être heureux et contribuer à la transformation, comme le Colibri dans la légende amérindienne.

Tu n’es pas dénué de sens de l’humour est-ce qu’il y a truc (ou plusieurs) trucs qui te font rire en ce moment?
J’adore le Gorafi. J’ai l’impression que des Pierre Desproges et autres humoristes de l’époque (la mienne) revivent en version 2.0 à travers ce site. Il analyse l’actualité d’une manière tellement sarcastique, sans finalement être sinistre. Si j’osais, je dirais que l’approche de ces journalistes est poétique !?
J’aime aussi certains textes, vidéos, images… qu’on partage sur les réseaux sociaux et qui me font bien marrer dans la journée. Avant les réseaux, on avait que rarement l’occasion de rigoler en dehors des repas ou des soirées. A propos des réseaux, j’aime bien partager l’idée que ce sont avant tout des réseaux sociaux, donc humains. Ils ne sont pas du tout virtuels. Les émotions qui y transitent sont bien réelles. C’est ce que je tente aussi de transmettre dans mes formations en entreprises. Le web est maintenant ouvert aux humains, et plus seulement aux professionnels de la com (médias, blogueurs) ou aux robots (Google). J’aime.

Le mot de la fin, quelque chose à ajouter?
J’aime cette idée de Vincent Houba, un ami expert en communication non violente et en “transition” dans les entreprises : plutôt que de vouloir changer le monde, tentons de contribuer au monde, ce sera déjà formidable.

Marron Rouge : One of our favorite for Christine Ollier Director at Olétal

Par Jean-Marc, 2 June 2014, Publié dans Nos amis , nos partenaires, Nos coups de coeur | 0 Comment »

With Marron I have the chance to meet a lot of people and one of the last encounter I made is  Christine Ollier .

Christine Ollier is the leader of the OLETAL company which is located in Lyon .

OLETAL is a wholesaler supplies for shops and since  some years OLETAL product paper bags personalized or customized

OLETAL250

 

Appointment with Christine Ollier , I arrived at the shop and I introduce myself by saying that I had an appointment . A man welcomed me and said with great kindness I  will inform Christine and it goes in the back room .

A few minutes later a woman comes to meet me wearing a broad smile.

 

In reading the project of Marron Rouge , she offers me to make a presentation of my products in her shop for all clients ( which could also be mine) . I find this very generous offer , and over all that a priori this is a first in this shop. Of course I accepted the proposal and appointment June 16, 2014 at OLETAL .

 

But I leave it to Christine to attend because I asked him a few questions.

 

 Christine_ollier_oletal

Jean-Marc : Hello Christine Ollier . You are the leader of the Company Olétal that many shopkeepers  know . Can you introduce yourself in a few lines and introduce your company ?

Christine Ollier : Hello Jean- Marc ,

Oletal is a family company founded by my father in law  in 1962 and I have led since January 2005. I am a mother of 3 children. My background is unique and run the business is a passion constantly renewed .

Olétal is a company with dual activity on both sites of 500m2.

- Showroom rue Pierre Corneille : We are wholesalers supplies trade since 1962 : packaging (paper bags , plastic gift wrap , bags … ) mannequins, hangers , display, window decorations , labelling… ) . We position ourselves as a partner, advisor to our clients.

- Since 1995 , we have developed a production of paper bags flexo printed or hot stamping . We offer positions on a wide range of bags and we print from small quantities ( 200 bags ) . Our deadlines are very short.

 

 

JM: Your company shines in Rhone Alps but not only. The website covers the whole of France?

CO : Indeed, our reputation is strong in the region and the website allows us to expand our offering throughout France and even abroad . It brings us great contacts and new loyal customers over time .

 

JM: What is the current force Olétal ?

CO : Our choice is a strength but also our industry knowledge that enables us to support customers in their research . We have an excellent ” sourcing ” and can do manufacture many products corresponding to specific requests .

 

JM : You now have a full service commercial space for shops. What  kind of shops are the most represented ?

CO : We are constantly developing our service: delivery, storage , listening , counseling … Historically, marketers ready to wear procure from Olétal , but also the shoemakers, jewelers, perfumers, store decoration , fashion accessories , lingerie … In fact all businesses may be interested in our offer, even as food for 6 months we have expanded our food packaging . We also provide communication agencies, government, museums, and national chain stores.

 

JM : Can you introduce your team ?

CO : Henri , Christelle , Marilyne and Thomas are the sales team , sedentary or traveling . My assistant , Christelle also manages our dealers in France . Fabien and Massoud are in production.

 

JM : Would you have a ” funny ” story about a client request ” wacky ” you have made ?

CO : Wacky might not be the word, but yes unusual . We decorated a car for a night match at OL . We sometimes sell modeling for artists who enjoy the cut to create a work .

Printing on bags can be surprising : lovers messages ( especially for weddings), original logos …

 

 

JM : June 16, 2014 , you will welcome in your premises  Marron Rouge for a whole morning . What made ​​you decide to accept our presence ? A priori this is the first time you do this kind of operation?

CO : I first and foremost a heart for products Marron Rouge , and I find it interesting that my clients can meet young designers. They are themselves looking for differentiating products . Create fun times meeting within Olétal seems quite consistent with our culture.

 

JM : Another thing to add?

CO : Welcome to Marron Rouge

 

JM : A final question concerns more Marron Rouge . We specialize in the design and recycling. What you think of when the word jumble , environment, ecology, recycling , sustainable development?

CO : Above all, my printing bags , since the creation of this activity, in 1995 , Richard Ollier chose avant-garde at the time, to invest in a printing machine based inks to water in respect of the environment.

With regard to recycling, we offer more recycled and recyclable bags, paper or plastic. We intend to make our contribution in the chain of sustainable development.

Any action of our suppliers in this sense, innovation, holds our attention.

 OLETAL-DEVANTURE

Let’s meet t on June 16 from 9:00 to 14:00 for shopkeepers of the region in the shop Oletal 9, rue Pierre Corneille 69006 Lyon – +33 (0)4 78 52 01 300 www.oletal.com

Spring Outlet with Marron Rouge

Par Jean-Marc, 19 March 2014, Publié dans Non classé | 0 Comment »

For this coming  spring 2014, a time of renewal, Marron Rouge put in place for the first time a large destocking operation.

This destocking match different requirements:

- Products which  arrive at the end of series

-A desire to remove elements from  current ranges of Marron Rouge , to refocus the strategy of recycling and upcycling.

All items which  in Outlet products are new and  always correspond to current trends.  To make this destocking operation attractive for consumers, prices are set low.

An Outlet tab on  Marron Rouge’s web site  will present all these offers. Within this tab you can find four categories of products

Decoration 

Bags and Accessories

Jewerly

Shoes

 

Download the full listing of all items wich are on Destocking  

 

 

Here are some examples of pricing made for the destocking operation 

DESTOCKAGE - MARRON ROUGE-BLOG

 

 

Let try and feel free to share this information.

Upcycling Day : march 5, 2014 everybody to Cergy Pontoise-France

Par Jean-Marc, 4 February 2014, Publié dans Non classé | 1 Comment »

March 5, 2014, students from the campus of the University of Cergy Pontoise (France) decided to dedicate a day to to honor the Upcycling and more generally called the Circular Economy , in creating UPCYCLING DAY

 Before getting into the thick of things trying to see more clearly the terms “barbarians”

 

The attached video published by the Ellen Mc Arthur Foundation explains what is called the Circular Economy

 

 

 

 

 

 We invite you to read a definition of Upcycling published in Wikipedia 

 Returning to this day of March 5, 2014 :

 Upcycling Day is a special day that allows everyone to immerse themselves in the world of circular economy and upcycling , through educational and practical workshops and conferences bringing together the best experts and most iconic actors .

 

The objectives set by the students are:

  • Awareness of the use of a new resource: the waste.
  • Promote the practice of upcycling for individuals and in organizations.
  • Provide a friendly and positive attitude participatory, sustainable development.
  • Mobilize students around new environmental practices.
  • Unite students, associations, businesses and the general public in a common and responsible action.

 The program of the day

 Recognized experts held accessible to all conferences, helping to understand the major environmental issues

Unpublished animations and friendly stands to immerse themselves in the world of recycling

 About animations, I was asked to participate as Marron Rouge and I have not accepted immediately (November 2013) , because I wanted to have the program and the course of the day that was sent to me in January 2014 and there I said YES .

 That’s what I have proposed for this day : I lead a workshop during the day. During the day students will have collected plastic bottles to be entrusted to the workshop. With all these plastic bottles we will create an object that remains on the university after this day. The ideas will of course object to define (non exhaustive list): a light , a seat , a sculpture …

  To do this I asked a colleague designer, Gregory Hoogstoel to join me on this workshop .

 We will agree with Gregory to think 3-4 objects we could create during this day. The morning of March 5, 2014 and will choosse one or two items at the end of the day that students will pick from our selection.

 Upstream of the day, the project manager for the University will launch the ” password” in the campus so that the maximum plastic bottles  will be collected . We hope that these plastic bottles are of the same brand so that we make a rather creative design. Of course since we have limited time, we also requested that plastic bottles are washed of every label.

 

We therefore expect many on this great event and feel free to come and share.

 Affiche UPCYCLING DAY

Date March 5, 2014.

Place  : Universy of Cergy-Pontoise, site des Chênes – Accessible by  RER (train) à 30 mn from Paris

Page Facebook 

Registration for the event   

 

Jerry, Jim, Jimmy, and Jamie make it for 10 Euros

Par Jean-Marc, 29 November 2013, Publié dans Non classé | 0 Comment »

Hello everyone,

 

Today we decided to be nice, nice for no reason just for fun.

Our four accomplices Jerry , Jim, Jimmy,  and Jamie have decided to lower…. their prices and until 31 December 2013.

These 4 card holder made in crazy materials: recycled seatbelt, Tube recycled, recycled bike tire went down to

€ 10

JIM-JIMMY-JAMIE_JERRY

Find our four companions Jerry Jim,  JimmyJamie directly by clicking on their… name

Are you “Marron Rouge”?

Par Jean-Marc, 22 October 2013, Publié dans Non classé | 0 Comment »

Marron Rouge organize a little game to understand how you are “Marron Rouge “. Send us your photos featuring our fashion accessories and decorative objects with a small funny text (or not). Allow us to publish these pictures on our social networking pages and our blog. Discount vouchers and / or small gifts to win. This game is also open to business users, send us pictures to see how you scenery our articles

Mail address for pictures and texts : contact@marronrouge.com
End of this game : December 31, 2013

 We reserve the right to publish the photos that were sent to us

Etiquette-MetreRuban [APP]-BLOG

Marron Rouge recycles its showroom with pallets

Par Jean-Marc, 14 October 2013, Publié dans Non classé | 1 Comment »

 

End of April 2013 , I received in my mailbox a resume to apply for internship. I read the CV :  keywords ,the letter and the CV hang my curiosity :

WASTE – ECO DESIGN – DEVELOPMENT OF SPACE …..

 

 

I decided to see this potential intern for  a one in two projects

Preparing for the next staging of Maison et Objet in recycled pallets

  • Repeat the land showroom Marron Rouge with the same scenery .

 

 

I met Alexis André, and we go to local bar to talk about target of the project.  I met a smiling, enthusiastic and excited young man at the idea of this project I explained him.

After the interview, I asked Alexis , before to accept him or not as an intern  , to address within 10 days , a draft  of the understanding of the project.

 

Alexis sends me a summary document of several pages, that  “proved” the understanding of  the total project and  he had also good sources of documentation.

 

Alexis has integrated Marron Rouge as an intern on July 15, 2013 and will leave Marron Rouge October 15, 2013.

 

The first 15 days we thought the project, it was amended, and it was finalized :

  • Storage spaces visible in the showroom to store the goods, prototypes, components used for trade shows, and the ” paperwork “

MARRON_ROUGE_SHOWROOM-CONCEPTION

  • Large cubes on wheels with a dual reporting function and storage

MARRON_ROUGE_SHOWROOM-CONCEPTION-2

 

  • Floors made of pallets to introduce decorative elements
  • Small cubes of different sizes used to store or presentation
  • Frames to showcase products
  • To order s recycled pallets through BIOPORT
  • Start of construction of the various structures
  • Changes in certain structures in progress
  •  

    The month of August 2013 has been intense since the first big deadline was Maison et Objet for September 4, 2013 .

A beautiful scenery was made and implemented on this latest edition of Maison et Objet .

MARRON_ROUGE_SHOWROOM-SCENOGRAPHIE_MAISON_OBJET

MARRON_ROUGE_SHOWROOM-SCENOGRAPHIE_MAISON_OBJET_PHOTO

 

 

And finally implementation of the showroom had been done.

 MARRON_ROUGE_SHOWROOM_PANOMRAMIQUE1

A great team where each of us there used his own skills: design, modification, implementation, patience, satisfaction, frustrations, disagreements, symbiosis, laughter … a beautiful human project as I like

MARRON_ROUGE_SHOWROOM_PANOMRAMIQUE2

MARRON_ROUGE_SHOWROOM-DEVANTURE

 

I would like to congratulate with this post Alexis André  for his work , his commitment , his talent, his sense of humour. I wish him a bright future which I’m sure will be brilliant .

MARRON_ROUGE_ALEXIS-EN-PLEIN-TRAVAIL

 

Nile Rodgers, CHIC, and my passion for this sound of guitar

Par Jean-Marc, 5 August 2013, Publié dans Non classé | 1 Comment »

It is not so common that I give you some very personal things, but I’ll make an exception to the rule and to share with you one of my musical passions.

 

Indeed the first Thursday evening in August 2013 I was  in Vence  right next to Nice to attend a concert that I “dreamed” all my life!

I really realized a dream and what a beautiful reality that I was there! I had missed  thems when they produced  at the Mogador Theatre in Paris about thirty years ago 

 

I went to see Nile Rodgers, one of the two founders of the group CHIC. Of course you’ll say, CHIC making machine discos commercial hits … well yes but not only that. I am really went to see  his talented guitarist and I really enjoyed.

This story began in 1977 in the record store named Point d’Orgue boulevard Malesherbes in Paris, France .  I became a client and friend of the shop hard which was held at the time by Caroline and Marie-Agnes .I was working in a company near the shop.

I had the privilege and the right to open all the boxes of new arriving almost daily. So I had the chance and find the first album called CHIC  simply, and at first listen I fell in worship on his unique sound of guitar that appears on almost all the songs on this first disc. Tubes with Dance, Dance, Dance and Everybody Dance, or Strike up the band. All the pieces you will hear the guitar solos with a beautiful soaring brass and violins. This album was considered disco music, although I do not hate, but his unique sound of guitar does not exist. There were plenty of things resembling soul and funk but nothing really unique as its Nile Rodgers.

 

 

 Ce disque n’a pas pratiquement jamais quitté ma platine et je le réécoute avec autant de plaisir que 35 ans (eh oui !!) auparavant. Et là ce disque a été le déclencheur d’une véritable passion pour ce musicien.

 

This disc has almost never left my turntable and I replay with as much fun as 35 years (yes!!) before. And there was the hard trigger a real passion for this musician.

 

At the same time produced simultaneously CHIC Group and Sister Sledge, and both groups had the same sound that dominant bass Bernard Edward (now disappeared) and that his unique sound of  guitar of Nile Rodgers.

From 1978 to 1979 came the tubesLe FreakGood TimesLost in MusicWe are FamilyHe’s the greatest dancer… After Good Times, the recording career of CHIC group as such was less successful,  but I was always a fan by finding the sound that I had discovered.

Meanwhile Nile Rodgers began appearing as a guitarist with other artists: Cindy Lauper, Duran Duran, INXS, KID Creole, Paul Simon ….

Quickly the group CHIC became  producer and composer of many groups and not least surprises and even some French artist had his English career that was produced by CHIC.

 

 

David Bowie : Let’s Dance

Diana Ross : Coming out

SB Devotion : (Sheila) : King of the world , Spacer

Debbie Harry : Kookoo

Musique du film Soup for One : des mesures de ce moprceau de musique ont servi au morceau Lady de MODJO

Madona : Like a Virgin

Mick Jagger : She is the boss

Grace Jones, Brian Ferry….

 

In short, the list is long and it’s not going to stop including today tube Daft Punk, Get Lucky is still Nile Rodgers. He is  working with Etienne Daho for the next album which is expected in October 2013.

 

Revenons à ce concert ou j’ai été gâté, Nile Rodgers a joué tous les morceaux légendaires de CHIC et Sister Sledge mais aussi il nous a joué 

Returning to the concert where I was spoiled, Nile Rodgers played all the legendary pieces of CHIC and Sister Sledge but he played also Diana Ross, David Bowie, Modjo, INXS, Duran Duran, Sheila, Madonna highlighting his guitar and being really happy to be here.

Oh and surprise we had the chance to see U2’s Bono on stage which made ​​a very brief appearance

It was like seeing a “kid” who comes having pleasure playing music and being happy to share this with an audience. He asked us, throughout the concert, and a sweet and funny way.

 

Two hours together moving (for me), it remembered me a lot of memories for those years CHIC I have shared too!

 Nile Rodgers was invited by FNAC in Paris Saint lazaire on June 25, 2013. 

 

 Un very truth interview made by the French magazine Télérama

Discographie de Chic 

 

Finally to complete a compilation containing all the success of CHIC, Sister Sledge and  CHIC productions  with unreleased remix, this is a beautiful cabinet that includes most of the career of this group

Détails sur le produit

 

Nile Rodgers’ Site 

Nile Rodgers’ Twitter 

 

KULTECO – 2013 Festival dedicated to Mediterranean

Par Jean-Marc, 14 May 2013, Publié dans Non classé | 1 Comment »

KULT&CO invites us to dive into the heart of the Mediterranean with designers committed to ethical fashion.

KULTECO 2013

Find all the programming of the Festival 

PROGRAMATION KULTECO

Thursday of Ethical Fashion  KULTECO 

The KULTECO Festival for Ethical Fshion and indian design 

Indian Shooting for KULTECO festival  

Head-on with the carton boxes

Par ac, 27 March 2013, Publié dans Marron Rouge | 0 Comment »

The adventure of Marron Rouge  started “head-on with the cartons” for me.

After a first interview, in January 2013, to evaluate in which way I could come and help him in the project, it is in his ready-to-move showroom, right in the Village des Créateurs, that I joined Jean-Marc, the very first day of my internship, 3 weeks ago. Struggling my way through the boxes in a messy room, I found that day Jean-Marc with nostalgia and emptiness across his face, although he was smiling to me to greet me. After a few days, I realized I arrived in in the company when a chapter was coming to an end in the history of the little indian-style logo… gone were the days in the little “cocoon” of the “Passage Thiaffait”, it was now time for Marron Rouge to move on and stand on its own feet. But my mind was made up, I would definitely be a part of the new chapter!

 

 

My name is Adèle. A young, eco-freak, 27 year-old woman, graduated from Lyon II University with a Master in Brand-strategy and, as Jean-Marc, willing to build a cleaner and even more beautiful future for the mankind. I’ve always yearned for a job in a “conscious” and “conscientious” company. Conscious of what it would bring to the society, and aware of how and why it would do it. Keen on Marron Rouge’s creations, but also on the project’s “ethicological” integrity, I could only join the adventure… even if this would first mean carrying all those boxes and bags, the great teak table and the old little sewing machine table that seemed to weight like a ton! And the new shop with the exposed ceiling beams and the stone wall was absolutely gorgeous! I knew it, Marron Rouge was going to work, but also Marron Rouge and me would hit it off!

 

 

After three weeks spent in the company, I could now understand the organization of Jean-Marc’s enterprise : a “multi-task” founder that devotes himself to the design of his products as well as to the monitoring of the production chain, logistic chain, but also to the prospecting of retailers, to the brand’s web-marketing and even to the development of an e-commerce platform.

After visiting the premises of Bioport in Vaulx-en-velin and after taking part in the press day organized by the press agency in Paris, I discovered Jean-Marc’s work hinges on the help of two professional teams for the press relations and logistics :

-         My Beautiful RP press agency, dedicated to the development of his press relations, and specialized in the “ecological and ethical” press world is absolutely crucial for Jean Marc and his brand to be renowned in the fair-trade design area. Besides, the agency’s work has clearly a revenue impact for Marron Rouge.

-         Bioport logistics platform: its job is to make the link between the manufacturers in India and the final customer or retailer in France by storing Marron Rouge’s products and preparing the various orders.

Both of them provide Jean Marc with more security concerning tasks that require much time, much accuracy and great professionalism and that Jean-Marc cannot do alone.

 

As regards the brand positioning, I think I understood Marron Rouge seeks to appear as a green fashion and design products quality brand that would sell up-market and yet not so expensive products.


 

Concerning its brand identity, Marron Rouge seems to have understood the importance of dedicating itself to the materials which introduced  it to the public –recycled bike-tire, inner-tube, parachute bag canvas and security seatbelt. As a matter of fact, it sounds that the brand DNA is about recycled gum, canvas and security seatbelt and that Marron Rouge ought to preserve it… without curbing it though!! And in fact, Jean-Marc hasn’t hesitated lately to expand his parachute bag canvas bags collection, develop its fleet of furniture, and much more! From may on, you will be able to wear Marron Rouge not only on your shoulder, on your ears or under your bottom but on your feet!!!

After doing bags, furniture and jewelry, thanks to the encounter between Jean-Marc and his friend Stéphane Bourmaud-Baudet, the idea of extending the collection to the footwear was born! And now we only can wish good luck to our multi-recycled brand!